Introduction Diageo was created when Grand Metropolitan‚ plc and Guiness‚ plc merged in 1997. While the Diageo name is not well known to consumers‚ its brands are among the most famous including Guinness‚ Smirnoff‚ Johnnie Walker and Cuervo. The company recently decided to focus on a strategy to grow through its spirits‚ wine and beer businesses and divest of its Pillsbury and Burger King subsidiaries. This case study will focus on the proposed capital structure decisions of Diageo. 2) Is Diageo’s
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Introduction and Background Diageo was formed in 1997 through the merger of two consumer product companies Grand Metropolitan plc and Guinness plc under the strategy of reducing costs through marketing synergies‚ cutting overhead expenses and increasing production and purchasing efficiencies. The new merger wanted to concentrate solely on the beverage alcohol business‚ so it sold its packaged foods (Pillsbury) and fast food (Burger King) businesses. While the mandate for Managing for Value came
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1. How has Diageo managed its capital structure? Do you agree it is conservative? Diageo was born as the result of merging Grand Metropolitan plc and Guinness plc. Since the beginning the newly formed company maintained conservative financial policies inherited from the two parent companies; and in general from the British financial management style. There are many indications that confirm that Diageo has managed its capital structure using a conservative approach. Firstly‚ it is worth mentioning
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DIAGEO PLC 1. What do you think about the capital structure policies Diageo has pursued in the past. Do they make sense? How does it compare to Diageo’s competitors’ policies? Which competitors would make for the best comparison? 2. Why is Diageo selling Pillsbury and spinning off Burger King? How might value be created through these transactions? 3. Based on the results of the simulation model‚ what recommendations would you make for Diageo’s capital structure? Does the model capture all of the
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Diageo is a UK success story. With a net sales close to £10Bn*‚ Diageo has 25‚000 employees working globally across 180 countries. It is the acknowledged market leader in the global drinks industry and its 370 brands include category leaders and household-name brands such as Smirnoff (vodka)‚ Guinness (beer) and Johnnie Walker (whisky). Great marketing and branding are central to Diageo’s success. Creativity in advertising and promotions in particular is a critical factor. Diageo excels in
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or not to invest £1 million in the company “Diageo plc”. This report is divided into five parts. First‚ the company profile is introduced. Second‚ the performance overview of Diageo will be summarized. Third‚ the financial ratios analysis is presented. Then‚ I have analysed industry competitors comparing with Diageo. Final‚ after considering key relevance factors‚ the conclusion of the investment will be revealed. “DIAGEO” Company Profile Diageo plc is the world’s leading premium drinks business
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Solution 1: (i) P0 = D1 Ke - g CA – IPC TEST CAPITAL STRUCTURE = 3.50 (1.06) 0.15 – 0.06 = `41.22 (ii) Ke = D1 + g P0 0.15 = 3.50 (1 + g) + g 50 7.50 = 3.50 + 3.50g + 50g g= 4 = 7.48% 53.5 Solution 2: (i) Determination of EPS at EBIT level of `22‚00‚000 Financing Plan (a) (b) Equity Shares (`) Debentures (`) Pref. EBIT 22‚00‚000 22‚00‚000 Less: Interest (16‚000) (1‚21‚000) Taxable Income 21‚84‚000 20‚79‚000 Less: Tax @ 30% (6‚55‚200) (6‚23‚700) EAT 15‚28‚800 14‚55‚300 Less: Dividend on Pref
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Diageo Case 1. How has Diageo historically managed its capital structure? Diageo sought to maintain the low-debt (conservative) financial policies of the Guinness and Grand Met with goals to keep * its interest coverage ratio (EBITDA / Interest Payments) between 5 and 8 and * its EBITDA / Total Debt around 30-35% Although not quite as conservative as other UK firms (with Equity/Assets ratios of 42%)‚ it was successful in achieving these goals and retaining a credit rating of A+ (a
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DIAGEO PLC. SWOT ANALYSIS. 1. Introduction Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world‚ but also being the world ’s leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka‚ Baileys‚ Pimms‚ Blossom Hill and Guinness. The company owns 312‚120 Breweries
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Executive Summary This is a strategic options case regarding Diageo‚ PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. The firm originated in 1997 with the merger of Guinness and GrandMet. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. To that end‚ they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines‚ while at the same time divesting itself of those companies
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