Marketing mix: Definition – The marketing mix consists of the 4 main aspects of marketing‚ these include: • Price – Value‚ low price • Place – Stores = Superstores‚ online‚ retail • Promotion – advertising‚ offers • Product – Limited range of essential products • Processes – Customer service‚ revenue protection • People – design‚ accounts • Physical – bags‚ logo on trolleys APPLE: |Aspect |What it consists of
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MAPS AND DATA FLOW DIAGRAMS Process Maps Guidelines for Drawing Process Maps Data Flow Diagrams Guidelines for Drawing Data Flow Diagrams REFERENCES AND RECOMMENDED READINGS ANSWERS TO TEST YOURSELF OTHER DOCUMENTATION TOOLS Program Flowcharts Decision Tables Software Tools for Graphical Documentation and SOX Compliance After reading this chapter‚ you will: 1. Understand why documenting an AIS is important. 2. Be able to draw simple document flowcharts and explain how they describe the flow
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1. What is an Entity Relationship Diagram? An entity relationship diagram is a graphical representation of an organisation’s data storage requirements. Entity relationship diagrams are abstractions of the real world which simplify the problem to be solved while retaining its essential features. Entity relationship diagrams are used to: identify the data that must be captured‚ stored and retrieved in order to support the business activities performed by an organisation; and identify the data required
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Marketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services‚ products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs‚ strategies‚ and the development of the products and or service needed. Developing
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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Week 1-Discussion 1-Circular Flow Diagram To first explain how the circular flow diagram relates to the current economic situation‚ one must realize that the two‚ three‚ and four sector models no longer apply to the United States any more. Only the five sector model currently applies. The five sector model of the circular flow of income is a more realistic representation of the economy and has a more definitive look as to what and how economics really is in the world. In the more simplistic two
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The Marketing Mix and 4 Ps The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you’ve missed out? • Are you
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Assignment 1 P1 Tourism is the temporary short term movement of people to destinations outside the place that they normally live or work‚ tourism doesn’t mean a person has to stay at the place‚ as it could be movement for all purposes‚ including day trip and excursions. There are three main types of tourism‚ which are inbound‚ outbound and domestic. • Inbound tourism – This is when a resident of a country travels oversea to visit the UK. The main example of this is someone coming in from the USA
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An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
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1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect‚ cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference
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