CLAIM: Companies‚ who intentionally want to be part of the global market‚ have to take in consideration the cultural background of the country they want to extent to in order to be successful. Company’s who had to adapt to cultural diversity due to the fact the are global companies: The Coca-Cola Company Successful adapting Wal-Mart Stores Inc. Not successful adapting Globalization‚ and therefore cultural diversity‚ was inevitable for these 2 companies. Wal-Mart: grow quickly and became
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selling business in 1886‚ the Coca-Cola Company (NYSE: KO) is the largest beverage company in the world which is refreshing consumers with more than 500 sparkling and still brands. The Company ’s portfolio includes 15 billion dollar brands adding Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ vitamin water‚ PowerAde‚ Minute Maid‚ Simply‚ Georgia and Del Valle. Globally‚ Coca-Cola is the No. 1 provider of sparkling beverages‚ ready-to-drink coffees‚ and juices and juice drinks. Being the world ’s largest
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mind and spirit. To inspire moments of optimism through our brands and our actions. To create value and make a difference... everywhere we engage. The Coca-Cola Vision Coca Cola has a unique culture So what’s behind Cokes’ success? I thought by Management that it’s the unique culture that shared at Coca-Cola and that’s nurtured in all that they do. For their employees’ it’s based on one thing: passion. Some of us are brilliantly analytical and technically
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Strategic Communications Plan for 2010 Leyla Jafarova Alexander TEI Thessaloniki‚ Instructor: Mrs. Milona 12/10/2010 Introduction Like all functional areas of a company‚ the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately‚ Communications works to package and position an organization - to make sure its messages are clear
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Royce Echarry Assignment 3 The Coca Cola Company is a global business that operates on a local scale‚ in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners‚ while many view the company as simply Coca
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1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities‚ its brands and its people? Mr. Kents attitude toward the coca cola local community and its people seems to be in developing leadership‚ as well as jobs where people want to come to work. Also to refresh communities when it comes to their beverage choice‚ as well as giving back to the community‚ and being responsible to its employees itself as well as the communities that supports their product. 2. Using Theory X
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Coca-Cola Company are working hard to help. We are bringing the hearts and know-how of our system’s 700‚000 people to bear on the most critical issues facing our Company and the world: Water stewardship. Energy management and climate protection. Packaging and waste reduction. And the work of building communities that are healthy in every respect;” (2010/2011 Sustainability Report) The company recognizes it necessary for business to help meet these challenges; they also know that as a major global
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Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Coca Cola Mission Statement | "Everything we do is inspired by our enduring mission: * To Refresh the World... in body‚ mind‚ and spirit. * To Inspire Moments of Optimism... through our
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There are a variety of legal types of organizations‚ including corporations‚ governments‚ non-governmental organizations‚ international organizations‚ armed forces‚ charities‚ not-for-profit corporations‚ partnerships‚ cooperatives‚ and universities. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously‚ fulfilling public duties and developing commercial market activities. In the social sciences‚ organizations are the object of analysis for
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Coca-Cola’s Water Neutrality Initiative 1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water
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