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    Agency Visit - 1

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    Agency visit Elizabeth adam BSHS/331 09/06/2012 Agency Visit The Agency that I chose to interview is The Women’s Resource Center of Southern Nevada‚ a National organization of crisis pregnancy centers. The agency provides assistance to women‚ children‚ and men experiencing pregnancy related issues. All of their services are free‚ and client’s confidentiality is kept to the full extent allowable by law. They also offer peer counseling‚ pregnancy test‚ material items and a wide range of referrals

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    Advertising Language

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    large extent‚ good advertising leads to success‚ while bad advertising can mean failure. How can we evaluate whether an advertisement is good or not? How can advertisers make advertisements be attractive? There are several important factors in advertisements‚ especially the advertising language‚ and advertising language is different from any other kinds of language. Advertising language is very specific that lots of weasel words are used in advertising language‚ and advertising language are always

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    Sexuality In Advertising

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    to at least try what they are offering. Even if they do not like it they spent their own money from there own pockets to give it a try. If they do like it well the industry has just increased its customer satisfaction. Chuck Blore stated that‚ “Advertising is the art of arresting the human intelligence just long enough to get money from it.” (Gupta) Companies have begun to use mass media to influence a greater number of people at once. Over time we have became used to self-indulging ourselves with

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    Celebrity Advertising

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    Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth

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    Ethics and Moral Agency

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    right to whistle-blowing. However‚ by executing these measures‚ employees are then morally obliged to blow the whistle. In this essay‚ we will talk about the importance of whistle-blowing‚ ethics and corporate governance in an organization‚ moral agency and responsibility as well as whistle-blowing as an internal control mechanism. Based on all these factors‚ we will then conclude on whether employees should have a duty to blow the whistle on unethical or illegal acts. IMPORTANCE OF WHISTLE-BLOWING

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    Milgram's Agency Theory

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    © Myles Cook‚ 2006 Milgram’s Agency Theory of Obedience One of the areas that have fascinated psychologists is that of obedience – why does someone obey another? In the period following World War 2‚ the subject became a popular one for researchers fascinated by the amount of obedience shown by the German soldiers in Nazi Germany when faced with orders that resulted in the torture and deaths of millions of Jews. Stanley Milgram‚ a Jew himself‚ decided that the only way to prevent any further

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    1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............

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    Sex in Advertising

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    Devyn Cr Professor‚ P Te English 50‚ Essay 4 November 11‚ 2012 Sex in Advertising “Sex sells”‚ advertisements designed and developed internationally use the human body and sexuality to sell products from clothing to cars and much in-between‚ it would be impossible to thumb through magazines targeting teens through the middle aged that did not have some form of sexual connotation related to products for sale. I have chosen the Gucci advertisement‚ which vividly portrays a well-shaped male and

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    Nostalgia in Advertising

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    From the Internet‚ to mobile‚ to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things‚ persons‚ or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers. The

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    In today’s highly bloodthirsty environment‚ consumers are subjected to a stream of advertising. This occurs in every possible way and at every possible opportunity‚ mostly through the mass media. To gain a commercial advantage over competitors in this world of "bland’ brand names and everyday products‚ advertisers exploit different techniques. They can turn to a celebrity for help. Celebrities themselves are products of the mass media: they live through them and by them‚ so they form a rational target

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