Institute of Business and Retail Management IBRM/DM/CB/8020 Term End Examination/ Consumer Behavior Marks: 100 *All Questions are compulsory. *All Questions Carry Equal Marks. Q.1 A) How should marketer promote products and services to working women? What appeals should they use? Explain. B) What are the implications of the sleeper effect for the selection of Spokespersons and the scheduling of advertising messages? C) Discuss the interrelationships among customer expectation and satisfaction
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PROGRAMME TITLE: Human Resource UNIT NAME: Human Resource ASSIGNMENT NAME: To achieve goals of the organization there must be vertical link between business strategy and HR strategies and horizontal links among HR strategies Student Name : Phone Myint Ko Issue Date : August 12‚ 2012 Submission Date : August 19‚ 2012 Abstract The human resource of an organization offered the potential synergy for sustained competitive advantage‚ when properly deployed‚ maintained
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Are Administration and Politics Dichotomy Practical/Workable? Derek Brown Grantham University Abstract The issues of politics and administration dichotomy first raised by Woodrow Wilson continue to generate debate among scholars of public administration in modern time. Why some think Wilson’s idea was useful‚ others reject the idea as impossible. And in your opinion‚ is that distinction practical and workable? What are the advantages and disadvantages of using such a dichotomy today as a way
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THE CONCEPT OF ADMINISTRATION AND ORGANIZATION A: WHAT IS ADMINISTRATION First definition: “Administration can be defined as the activities of groups cooperating to accomplish common goals”. There are particular key elements of administration. Cooperative: the word cooperative is the first key element in this definition. Human activity is cooperative if it has the effects that would be absent if the cooperation did not take place. * Group Activity: Administration includes activities
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Public Administration With In Bureaucracy Curtis Richardson North Carolina Central University Abstract This paper focus on why bureaucracy’s top managers cannot have face to face relationship with all their subordinates‚ as well as‚ the principles of organizational orthodoxy of bureaucracy’s. In addition this paper will look at the time spent interacting with different systems. Identify two systems‚ how are they arranged? Who holds the authority? Identify what type of public servants are
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self-administered medication by trained‚ or unlicensed staff under Section 400.488 F.S.‚ 59A-18.0081(12) 400.488 Assistance with self-administration of medication: An unlicensed person may‚ consistent with a dispensed prescription’s label or the package directions of an over-the-counter medication‚ assist a patient whose condition is medically stable with the self-administration of routine‚ regularly scheduled medications that are intended to be self-administered. Assistance with self-medication by an unlicensed
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Administration of the Budgetary Process The budgetary process has to be administered effectively in terms of initial planning‚ final approval and subsequent monitoring of implementation. A budget committee is usually formed to manage each stage of the budgetary process. The accounting staff will have a close involvement. The budget preparation procedures will need to be set out in a manual which is available to all participants. A continuing cycle evolves in which initial budgets are prepared‚ negotiations
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Executive Summary The study reveals the link between the strategic management and the leadership. Strategic decisions are crucial for the growth and development of any organization and vary according to different management and different leadership styles. It also evaluates the utility of different leadership styles in context of different situations. Different theories of management and leadership are also evaluated in this report with regard to their impact on strategy of an organization. It is
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POL 3037F Word Count: (3245) ESSAY 01 TUTOR: Lauren Van Rheede TOPIC: You are a senior official (Director-General) in a South African government department. A new minister has been appointed to the department. Your assignment will take the form of a briefing by a director-general to his/her minister. You are required to write a briefing to the new minister setting what changes might be made in government policy to improve the performance of the department. The briefing must include historical
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1. What are business ethics? Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual”s actions also apply to business. Acting in an ethical way involves distinguishing between “right” and “wrong” and then making the “right” choice. It is relatively easy to identify unethical business practices. For example‚ companies should not use child labour. They should not unlawfully use copyrighted materials and processes. They should
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