SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management’s Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection 7. How does sponsorship really enhance brand building? 8. Understand leverage 9. Measurement 10. Case Study What is sponsorship? As a marketer‚ why wouldn’t you use sponsorship
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Management Functions In today’s rapidly changing competitive world‚ the human component of management is becoming more and more important. A successful manger must have the knowledge and expertise of effective concepts as it relates to managing. Management is a function‚ a discipline‚ a task to be done; and managers are the professionals who practice this discipline‚ carry out the functions‚ and discharge these tasks. Throughout the centuries there have been many theories and developments in the
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Institutional Theory: Problems and Prospects B. Guy Peters 69 Reihe Politikwissenschaft Political Science Series 69 Reihe Politikwissenschaft Political Science Series Institutional Theory: Problems and Prospects B. Guy Peters July 2000 Institut für Höhere Studien (IHS)‚ Wien Institute for Advanced Studies‚ Vienna Contact: Prof. Dr. B. Guy Peters University of Pittsburgh‚ Department of Political Science 4L01 Forbes Quadrangle‚ Pittsburgh‚ PA 15260 (: 001-412- 648-7250 email:
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Managers and management. Managerial competencies‚ communication‚ planning and administration‚ teamwork‚ strategic action‚ global awareness and self-management. Effective managers must pay attention to what goes inside and outside of their organization. Organization is a coordinated group of people who function to achieve a particular goal. Every organization has a structure and strives to achieve goals that individuals acting alone could not reach. All organizations strives‚ to achieve specific
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Chapter 1 Introduction to Management and Organizations True/False Questions A MANAGER’S DILEMMA 1. Today’s managers are just as likely to be women as they are men. (True; moderate; p. 4) 2. Management affects employee morale but not a company’s financial performance. (False; easy; p. 4) WHO ARE MANAGERS? 3. In order to be considered a manager‚ an individual must coordinate the work of others. (True; moderate; p. 5) 4. Supervisors and foremen may both be considered first-line
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Concept‚ nature and significance of management 1) Nature‚ concept and significance of management 2) Functions and principles of management 3) Development of management thought MEANING AND DEFINITION OF MANAGEMENT Management is the process by which a co-operative group directs action towards a common goal. By Joseph Messie To manage is to forecast and plan‚ to organize‚ to command‚ to coordinate and to control. By Henri Fayol Management is the art of knowing what you want men
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manager focuses on systems and structures (Bennis) Management -The coordination and integration of resources through planning‚ organizing‚ coordinating‚ directing and controlling to accomplish specific institutional goals and objectives (Huber) -process of working with and through individuals and groups and other resources (such as equipment‚ capital‚ and technology) to accomplish "organizational goals." (Hershey) -Management relates to managing the resources of an organization.
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THE UNIVERSITY OF HONG KONG School of Economics & Finance 2006-2007 1st Semester Examination Economics: ECON1001 A to H Introduction to Economics 1 A to H Drs S Démurger‚ K F Wong & P Yip December 16‚ 2006 2:30-4:30p.m. Candidates may use any self-contained‚ silent‚ battery-operated and pocket-sized calculator. The calculator should have numeral-display facilities only and should be used only for the purposes of calculation. It is the candidate’s responsibility to ensure that his calculator operates
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Management involves the process of achieving the objectives of the business organization by bringing together human‚ physical‚ and financial resources in an optimum combination and making the best decision for the organization while taking into consideration its operating environment.1 Most organizations‚ from small to large‚ have developed and implemented their management philosophies in the form of a business plan. The business plan is a roadmap for the company to follow its processes with efficiency
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a sort of direction of what my essay is about. I will start with the statement of whether I agree or not with theKotter’s statement‚ and then I will continue with projecting every bit of knowledge and opinion I have regarding what leadership and management is. I also write about leaders and managers‚ not in the example of persons but instead in characteristic‚ and I tried my best to write my opinion concerning the commonly used thoughts about the differences between those two (leaders and managers)
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