IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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International Journal of Modern Engineering Research (IJMER) www.ijmer.com Vol.1‚ Issue.2‚ pp-747-751 ISSN: 2249-6645 IMPORTANCE OF INFORMATION TECHNOLOGY FOR EFFECTIVE SUPPLY CHAIN MANAGEMENT Prof. Himanshu S. Moharana1‚ Dr. J.S. Murty2‚ Dr. S. K. Senapati3‚ Prof. K. Khuntia1 1 (Raajdhani Engineering College‚ Bhubaneswar‚ Odisha) India 2 (Ex-Head‚ Design‚ RRL‚ Bhubaneswar‚ Odisha) India 3 (Professor‚ Dept. of Mech. Engg.‚ IGIT‚ Sarang‚ Odisha) India ABSTRACT In order to survive and beat the
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allowed the company to grow aggressively and expand into 9 different countries as early as 1920. Coca-Cola’s “System” is a very unique approach to supply chain and distribution management. The company leveraged the success of its bottler systems to expand throughout the world quickly and with limited penetration issues. Coca-Cola’s supply chain includes partnerships with over 275 bottlers worldwide. This system allows them to operate globally but think locally. Coke generally manufactures and
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SUPPLY CHAIN MANAGEMENT TERM PAPER ON FLEXIBILITY IN SUPPLY CHAIN MANAGEMENT Submitted by Ashish ROLL NO. 142 SEC-A MBA (IB) - 2009-11 Flexibility in supply chain management Objective of this paper: To show the flexibility in Supply chain management. Flexibility is considered to be an important differentiator in the current market place as well as in the supply chain management. The need for flexibility in SCM and also the little attention is paid to how operational
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Zara – vertical integration 1) How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? -It is divided by 60% in-house and 40% outsourced. The in-house represents the more complicated ‚complex‚ trendy designs‚ while the outsourced remains with the labour intense activities (sewing) and basic designs such as men’s dress shirts and accessories. - It follows a decentralized decision making process based
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the U.S. population 3. Discuss advantages and disadvantages to grid systems such as the centre-of-gravity and weighted centre-of-gravity approaches.p187-188 Advantage: Grid system can be used for locating a single facility so that the distance to existing facilities is minimized. By extension‚ transportation costs are minimized as well. In addition‚ it is relatively simple to apply‚ and calculations can be done relatively quickly. Disadvantage: the relative simplicity means that is very sophisticated
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T h e c u rren t is su e a n d fu ll te x t a rc h iv e o f th is jo u rn a l is a v a ila b le a t http://www.emeraldinsight.com/0144-3577.htm CASE RESEARCH Case research in operations management Chris Voss‚ Nikos Tsikriktsis and Mark Frohlich London Business School‚ London‚ UK Keywords Operations management‚ Research‚ Methodology‚ Case studies Abstract This paper reviews the use of case study research in operations management for theory development and testing. It draws on the literature
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that a company may experience with a global supply chain. Introduction Businesses and supply chains have become substantiality global over the last decade. Between 1995 and 2007‚ the number of transnational companies has more than doubled from 38‚000 to 79‚000 and foreign subsidiaries have nearly tripled‚ from 265‚000 to 790‚000. (Ref: IBM report “the smarter supply chain of the future”) In addition to spreading geographically‚ supply chains now involve more companies. Nearly 80% of executives
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Key Supply Chain Issues The economic collapse has had at least one affirmative impact: It forced corporations to take a concentrated check at their supply chain‚ inquire some of their suppositions‚ and pluck out key incompetences. In a paradigm‚ unplanned decisions to source cheap-price products from states with the smallest labor cost since they may no longer make sense when the long-term amplifies in haulage rates‚ risks of interruption‚ and weeks of inventory in the pipeline are factored into
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Indian Automobile Industry Accounting for approximately 4 % of GDP‚ Automobile Industry is the significant contributor to the growth of Indian economy. The last few years have seen greater integration of the Indian players with their global counterparts. What is interesting about this is its almost democratic nature‚ in that a large part of the industry has seen significant changes. While the changes have been more visible in the auto component part of the industry‚ with key players having a significant
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