Mercury Athletic Footwear Valuing the Opportunity [Author] CASE ANALYSIS Mercury Athletic Footwear Table of Contents 1. Is Mercury an appropriate target for AGI? Why or why not? ............................ 3 2. Review the projections by Liedtke. Are they appropriate? How would you recommend modifying them? ....................
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divisions: Mercury Athletic with $431.1 million revenue in 2006. AGI is very profitable but it is smaller than other competitors‚ which is becoming a competitive disadvantage‚ so that AGI saw it has a possible opportunity for growth via acquire Mercury Athletic which represents a similar market share in the mature‚ highly competitive industry. Executive Summary There are several reasons why Mercury Athletic is an appropriate target for AGI since an acquisition. Firstly‚ AGI and Mercury are dealing
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RE: Mercury Athletic valuation and acquisition recommendations We believe that Mercury is an appropriate target for AGI since an acquisition can be an excellent growth opportunity. First‚ through the acquisition AGI can take the advantages of some existing synergies. Acquiring Mercury would expand AGI’s business size and consequently produce the “one plus one is greater than two” effect. This acquisition would double AGI’s revenues‚ increase its leverage with contract manufacturers‚ and also help
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Mercury Athletic Footwear Ashutosh Dash Firm Value & Cash Flow Unlevered Free Cash Flow • FCF = EBIT (1-t) + DEP - ∆NWC - CAPEX Or • FCF = EBIT (1-t) - ∆NFA - ∆NWC • EBIT (1-t) or NOPAT is debt free income • Where do we pick up the interest tax shield? • Estimating FCF requires – Developing a reorganized Balance Sheet A Complex Reorganized Balance Sheet Assets Excess Cash NWC Liabilities 000 Debt 104117 Others 000 000 NFA (PPE) 32618 Hybrids Others 77332 Equity 214067 214067 Capital
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Mercury Athletic Case Nicholas Thebeau‚ Student ID 50927830 Presented to: Professor Kevin Wall West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear‚ Inc. (AG)‚ a privately held footwear company‚ was contemplating an acquisition opportunity. John Liedtke‚ the head of business development for AG‚ was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended to
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Mercury Athletic Footwear: Valuing the Opportunity Active Gear‚ Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. West Coast Fashions Inc.‚ a large designer and marketer of men’s and women’s branded apparel recently announced that it plans to shed its Mercury Athletic Footwear subsidiary. AGI’s head of business development‚ John Liedtke‚ believes acquiring Mercury Athletic Footwear is a good option for the company. Although
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There are several reasons why AGI should consider Mercury Athletic as an appropriate target for acquisition. First‚ acquiring Mercury could improve both companies financially. Acquiring Mercury would double AGI’s revenue. Although Mercury’s financial performance has been disappointing‚ they experienced top line growth of 20% in 2006. Unfortunately‚ their profitability has been disappointing due to price concessions to big box retailers and an unsuccessful women’s line. Mercury’s (and ultimately
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Mercury Athletic Footwear Overview Active Gear‚ Inc. is a privately held footwear company with $470.3 million in revenue in 2006‚ making it relatively small compared to big players in the athletic and casual footwear industry. Eyeing an opportunity for growth via a bolt-on acquisition‚ John Liedtke‚ head of business development for the company‚ is looking into acquiring a subdivision of West Cost Fashions‚ Inc.‚ Mercury Athletic. With 2006 revenue of $431.1 million‚ Mercury Athletic represents
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endangered Active Gear’s growth. Mercury Athletic Footwear designs and distributes athletic and casual footwear dominantly to the youth market. Mercury competes in four main product lines: men’s and women’s athletic and casual footwear. Men’s athletic footwear is the leading product for Mercury Athletic. Women’s casual footwear is Mercury’s worst performing product and post-acquisition the line may be discontinued by Active Gear. The acquisition of the Mercury Athletic division has sources of potential
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Mercury Athletic Footwear: Valuing the Opportunity Group 1 Bushra Javed Butt M. Sharjeel Shahid Mahnoor Malik Uzair Nasir MBA II – Section A Submitted To: Sir Nawazish Mirza Introduction West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s apparel decided to dispose of one of their divisions; Mercury Athletic. John Liedtke‚ head of the business development for Active Gear‚ Inc. (AGI)‚ saw a possible opportunity for his company in acquiring Mercury. The footwear
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