relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be‚ for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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wanting to achieve more of what they have already attained‚ it has led to them contracting with Verde Greene Hospital in order to include them in their network of healthcare providers. The consumers of the health care services in their ability to attain higher satisfaction of service that they acquire from both the insurance company and the health care providers‚ have led to their desire to pressure their insurance company to include a very high performance health
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Abstract Customer loyalty programs are the currently used methods by companies to increase their revenues and customer relationship as they act as value sharing tools to improve the customer’s perception of the organization. This method is used because to every organization‚ loyal customers are treated more precious than the company assets. To retain these customers‚ companies implement several strategies and techniques. To study the influence and impact of these programme on the customers
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achieve this was the re launch of Armada as Mahindra Bolero‚ a fairly successful vehicle. M & M has now invested a substantial amount of money and designed a new product from scratch under Project Scorpio. The price point has been decided‚ the design and features have been decided upon and it has been decided to name the vehicle Scorpio from Mahindra after extensive consumer research. This leaves the decision of positioning‚ which is what the case deals with in detail. SITUATION ANALYSIS The Indian Automobile
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to the articles “Elephants Can Lend a Helping Trunk” by Virginia Morell‚ "Elephants Know When They Need a Helping Trunk in a Cooperative Task” by Joshua M. Plotnik‚ and the video “Elephants Show Cooperation” presented by Discovery News‚ a recent experiment done by a team of scientists in Thailand proved that this statement is indeed true. They determined this through an experiment that tested Asian elephants’ cooperative skills. While both the articles and video discuss an experiment involving elephants
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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Discuss George’s actions at the end of the novel. How can we justify what he does to Lennie? How can we condemn it? Although murder is morally incorrect‚ mercy killing can be justified as it may prevent a later inevitable and painful death. In the novella ’Of Mice and Men’ written by John Steinbeck‚ the character George shoots his friend‚ Lennie. Whilst George’s actions can be condemned‚ George had good intentions towards the death of his friend. Steinbeck makes it clear throughout the novella that
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