Case Study: The Fashion Channel (TFC) June 30‚ 2009 Overview The Fashion Channel (TFC)‚ founded in 1996‚ is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks‚ TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network‚ focused solely on fashion and fashion related programming‚ but still manages to reach almost 80 million US households that subscribe
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ASSIGNMENT OF PM TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA [pic] SUBMITTED TO: SUBMITTED BY: MR. SATINDER KUMAR SURJEET SINGH (LECTURER) MBA II (D) 5918 SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA INTRODUCTION TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions‚ sentiments‚ and dogmas by promulgating accurate and desirable information and knowledge
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TV set with a pen and note pad to note down the recipe of mouth watering dishes. By taking a U-turn from cultural Aloo Gosht‚ one might feel himself a part of this fashionable era. Food has always been a big part of the Pakistani culture‚ but with the current revolution in the means of media‚ the food industry in Pakistan seems to have exploded. Food is ubiquitous in Pakistan. Exclusive food channels are growing day by day which broadcast cooking shows throughout the day. Newspapers and magazines
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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THE ENVIRONMENT: BUSINESS ORGANIZATIONS AND CHANNELS Analyze your Organization How people work together What goals people work toward Analyze changes in the business environment Electronic communication International communication Nondiscriminatory communication Analyze the channels of communication Directional flow Communication channel Message Communicators Audience Response
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Salm was new program would find its place in the German television market? How could they finance the channel‚ and what were their profit drivers? Basically‚ they have to find right audiences and target right way in order to become profitable as soon as possible. 2- Based on this case‚ Tm3 tried so many new format to get more piece of German market such as transform tm3 into a fitness channel from woman’s channel or get rights for "Champions League Station" paying huge money. However these
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Research & Methods Concerning Potassium Channels in the Cardiovascular System Response to Diabetes Mellitus and Hypertension ABSTRACT Research concerning the functional role of potassium ions in the cardiovascular system with respect to hypertension and diabetes mellitus has boomed in the past decade. Through a series of experiments‚ data has been gathered which shows the diverse response of K+ channels in the cardiovascular system when exposed to these diseases. In elevated glucose
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A PROJECT ANALYSIS ON THE DEVELOPMENT OF THE CHANNEL TUNNEL 1.0 INTRODUCTION The Channel Tunnel is one of Europe’s biggest infrastructure projects ever. The 50.45km long tunnel has fulfilled this old dream by linking Britain and the rest of Europe. The idea of a fixed link between Britain and France was first mooted by a French engineer in 1802; it connects England and France 50m below the seabed of the English Channel. It’s not just a tunnel‚ but a huge infrastructure containing massive machinery
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The Fashion Channel – Case Study Exercise 1: What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios) Exhibit 4: Ad Revenue Calculator TV HH Average Rating Average Viewers (thousands) Average CPM1 Average Revenue/Ad Minute2 Ad Minutes/Week Weeks/Year Ad Revenue/Year Incremental Programming Expense 1 Revenue/Thousand Viewer 2 Calculated by multiplying Average Viewers by Average
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Product‚ Pricing‚ and Channels Paper MKT/421 Product‚ Pricing‚ and Channels Paper The following paper reviews how the Magnolia Bakery‚ offers its products and services to a target markets that are considering fresh bread from the oven every day delivery at the customers’ doors‚ early in the morning‚ for family breakfast. This discussion reviews include several areas such as the product features and benefits; the phases of the product’s lifecycle; the packaging of the product; the pricing strategy
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