PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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1. Why is Personal Selling important to the economy? Ans: Personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. Personal selling is flexible and has many characteristics. For instance‚ the sales person can answer and overcome objection and focus on points of customer interests. Also‚ it builds relationships in the form of ensuring that buyers receive the appropriate service. Moreover‚ direct feedback‚ in this form of communication‚ the
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hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new products while altering the different
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Estimated industry sales for the planning year 18 Estimated sales for our company for the planning year 19 Government participation in the marketplace (Sunil) 21 Agencies that can help you 21 Regulation you must follow 21 Marketing Objective 22 Target Market 22 Expected sales year 2010 22 Penetration and coverage 23 Product adaptation or modification 23 Promotion mix 24 Advertising 24 Sales promotions 25 Personal selling and other promotional
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Coke vs Pepsi Week 5 Case Study Question #1 Question #2 Question #3 Question #4 Can you make poor investment decisions and be profitable? What evidence do you see from the companies’ results that indicate how well they made investment decisions (capital budgeting). A company can make poor investment decisions and still remain profitable‚ but only for a time. A company cannot continually make poor investment decisions and remain profitable forever. When looking at the Coke vs Pepsi case study
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the best of our knowledge no part of it has been reproduced from any other summer project‚ monograph‚ report or book. Dr. Bikramjit Rishi Shri. Himanshu Shekhar Professor Capability Development Manager IMT‚ Ghaziabad HCCBPL New Delhi Date Date Acknowledgement I would like to thank Ms. Saumya Khati (Manager-HR) for giving me an opportunity to work as a summer intern in Hindustan Coca-Cola Beverages Private Limited. I am grateful to Mr. Himanshu Shekhar under whose
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Implications for the Future Paper Tina M Link PSY/460 March 16‚ 2015 Dora Finamore Implications for the Future Paper Environmental problems exist everywhere in this world today; whether it is in air‚ the water‚ traffic‚ crowding‚ or noise. Dubois‚ Pennsylvania which is known for its lumber and coal mining has 7‚ 794 people living here today. When this land was founded and cleared it was sold as one acre parcels‚ and each land owner had to determine their own road systems; which is why most of the
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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Copyright Implications Paper Jason Henshall IT/236 April 1‚ 2015 Daniel Liu Title of Paper Copyrighted material is a big deal. You must get permission from the people who own the material that you are wanting to use for yourself. Depending on the material that you are trying to use‚ you can get away with it by citing the material to where you got it. When you copyright material‚ like a picture‚ quote‚ etc.‚ it means that the material has an owner. The owner has the rights to that material that
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Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Part 1: Defining Marketing and the Marketing Process (Chapters 1-2) Contents Preface 16 Part 2: Understanding the Marketplace and Consumers (Chapters 3-6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7-17) Part 4: Extending Marketing (Chapters 18-20) Planning Marketing: Partnering
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