1. INTRODUCTION OF KFC KFC Corporation‚ based in Louisville – Kentucky‚ is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands‚ Inc.‚ the largest group company in restaurant business in the world with more than 36‚000 branches across the globe. On a daily basis‚ roughly 12 million customers are served at more than 18‚000 KFC stores across 120 nations and territories. As of December 2012‚ there are 4‚600 KFC outlets in the United
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Students can print this template prior to viewing the online Video Lesson. These are the same questions found online! You only need to watch each video and select the best of the multiple choice options you feel best answer each question. 1. For Chapter 4‚ you will need to watch the videos listed in order to answer the following five multiple choice questions. Babbage’s counting machine was the forerunner to the Printing press. X Present-day computer. Dictionary Abacus The standardized keyboard
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Conglomerates & Franchises By Emily Chui & Benjamin Chu Let’s Define: Conglomerate- a large business that is made of different kinds of companies Franchise- the right or license granted to an individual or group to market a company’s goods or services in a particular territory; also : a business granted such a right or license Let’s Simplify: Conglomerate- a company that owns other smaller companies Franchise- a business that is part of a single chain; can be owned corporately or privately
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Types of Franchising There are three basic types of franchise; 1. Trade name franchise Trade name franchise involves a brand name such as True Value Hardware or Western Auto. Here‚ the franchisee purchases the right to become identified with the franchisers trade name without distributing particular products exclusively under the manufacturers name. 2. Product distribution franchise A Product distribution franchise licenses the franchisee to sell specific products under the manufacturers
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listed in Exhibit 4. With the target customer being a well-to-do beef-eater‚ restaurants needed to be in densely populated areas to have a large enough pool. Most large centers would probably meet this requirement. 3. Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode is employed? Ruth’s Chris regularly received inquiries from would-be franchisees all over the world‚ but strict criteria – liquid net worth of at least U.S. $1 million
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specialty franchising’’ by John F. Preble and Richard C. Hoffman Franchising marketing strategy that plays a big role in the domestic and internationals markets. The two trends fueling franchising are: growth in the service sector and the fast pace of today’s society. In the fast pace of today’s society‚ consumers are increasingly pressed for time‚ which means that they seek for faster and more efficient ways of getting goods and services‚ without losing much time for it. Mobile franchising is a
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Dual Pane Company‚ founded in 2001 by John Grayson‚ is based on a machine he created. The machine could remove windows from their frames without destroying the wooden panes known as muntins and mullions. John and his wife Elizabeth are the owners of the company‚ as well as its only employees. He does the actual installation of windows‚ while she takes care of all the financial aspects of the company. The Dual Pane Company generally focuses its business in the residential market of the Boston area
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also needs to be an understanding of the diverse cultures and tastes that exist in India. In metro cities retail space can be expensive and the quality of the space is somewhat poor. There is also lack of legal structure with no specific laws on franchising. Even with these cons‚ exporting franchises is becoming the popular entry to reach the Indian consumer (“India Country Commercial Guide”). Although there are no specified laws when it comes to exporting a franchise to India‚ licensing has many
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Support and assistance that are provided by the franchisor to the franchisee Support service by the franchisor can basically be divided into two which are Pre-Opening Support and Ongoing Support. a) Pre-Opening Support • Site & design selection • Continuous training and advice b) Ongoing Support • Advertising and promotion support • Field agent visits c) • Research & development market Pre-Opening Support Site selection and the design/construction of the outlets Franchisees are allowed to
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start‚ Dunkin’ Donuts tells a specifically New England story‚ but the chain’s role as both a site and source of Bostonian and New England identity cannot be simply explained by the location of its first store. Throughout decades of expansion‚ franchising‚ marketing‚ and repositioning‚ Dunkin’ Donuts emerged and remains a regional power brand‚ operating one store for every 5‚000 to 6‚000 people across New England (Rosenwald & Kirkham 2006) and outnumbering Starbucks ten to one (Carroll 2010). Not
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