Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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1. Apa itu “Triase UKS” ? Triase UKS merupakan salah satu upaya peningkatan kualitas sumber daya manusia tersebut adalah melalui pembinaan pelayanan kesehatan anak usia sekolah. Triase UKS meliputi tiga komponen‚ yaitu : * Pendidikan Kesehatan‚ * Pelayanan Kesehatan‚ dan * Pembinaan Lingkungan Sekolah yang Sehat. 2. Jelaskan masing – masing komponennya! * Pendidikan kesehatan dilakukan secara intra kurikuler dan ekstra kurikuler. Kegiatan intra kurikuler adalah melaksanakan
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do for the various cultures. Therefore‚ multiculturalism appears in people’s vision. Especially in large cities‚ there are diverse cultures from all around of the world and they usually have influences on each other. For example‚ larger cities in the UK‚ such as London‚ Birmingham or Manchester are often described as being multicultural. In last ten years‚ multiculturalism has aroused widespread concern. While some people believe that multiculturalism is appropriate for a 21st century society‚ others
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influential on corporate level judgments on topics like investments and to the everyday consumer through their savings. If Inflation increases in an economy drastically‚ it will cause recessions‚ and debt relief. United Kingdom’s Economy The UK enjoyed steady economic growth during Labour’s ten years in office‚ the longest uninterrupted period of growth in 200 years. It had been helped by a strong world economy‚ and by rising immigration and public spending. Tony Blair was in power for 10
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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The Innate Traits of Loyalty Loyalty is a concept that has always been part of the human culture‚ w hether it is devotion towards one’s favourite clothing brand‚ to one’s sovereign government‚ or to one’s deity. It is a word that has been in use for centuries because of its intrinsic relevance to everyday life. From its compassionate‚ to its beneficial aspects‚ it is a natural behavior for almost every human being. Loyalty has many different connotations and can be conveyed in a wide variety of
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evidence must show that the student is able to: Task no. Evidence P1 Locate major Long-haul tourist destinations in different continents 1 P2 Outline different types of holidays available in long-haul destinations that meet specific UK visitor motivations 2 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: Assignment brief
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Pubs in the UK Introduction This report intends to determine why pubs in the UK are increasingly transforming into gastro pubs. The first part of this study will review recent statistics to give an overview of the pub sector’s position in the hospitality industry‚ to describe the size‚ scope and decline of this individual sector. The second part will evaluate how macro factors have affected this industry‚ both in the last 10 years and currently‚ using PESTEL analysis. This analysis
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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