Factors of Channel Intensity Decisions There are eight factors for channel intensity decisions and the first is channel competition to prevent complacency in this a manufacturer has to place its brand or product in different stores. This helps the business to expand its profits‚ and keeps them in competition with other brands. The book tells us how weaker brands may do this by contracting with large retailers such as Wal-Mart in order for their product to be show cased; but this may not always be
Premium Brand management Economics Brand
HOMEWORK 2 FROM CHAPTER 6 and 7‚ NORMAL DISTRIBUTION AND SAMPLING Instructor: Asiye Aydilek PART 1- Multiple Choice Questions ____ 1. For the standard normal probability distribution‚ the area to the left of the mean is a. –0.5 c. any value between 0 to 1 b. 0.5 d. 1 Answer: B The total area under the curve is 1. The area on the left is the half of 1 which is 0.5. ____ 2. Which of the following is not a characteristic of the normal probability distribution? a. The mean and median are equal
Premium Normal distribution Standard deviation
understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs better. So
Premium Maslow's hierarchy of needs
Population distribution is how people are dispersed over a given area. Population distribution is measured by persons per square kilometer. An area (or country) can be densely populated‚ which means there is a high concentration of persons per square kilometer‚ or sparsely populated‚ which means there is a low concentration of persons per square kilometer. The distribution of population can be influenced by both physical and human factors. Physical factors include relief‚ climate‚ vegetation‚ soil
Premium India
Jones Electrical Distribution case Jones Electrical Distribution is a wholesaler of electrical components and devices to general contractors and electricians. Although Jones Electrical Distribution has been profitable in the past few years‚ the company experiences a drain on its cash when it attempts to maintain a rapid growth while taking advantage of trade discounts at the rate of 2%. Problems faced by Jones Electrical Distribution are as follows: Should the company maintain a rapid sales growth
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
A Study of Consumers Behaviour towards Purchasing Decision of Car Mrs. Apurva Jain Assistant Professor‚ Department of Management‚ (MBA Programme)‚ Shrimad Rajchandra Institute of Management & Computer Application‚ Uka Tarsadia University‚ Bardoli apurva.jain@utu.ac.in 94277337227 Abstract: Consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from
Premium Marketing Cognition
The Distribution of Fast Food Sociology 029 Adaku Nathan Dr. Harris March 7‚ 2014 Abstract The topic of African American health appeals to me because of the tremendous lack of knowledge in the black community on the subject matter of living a healthy lifestyle. Fast food has been viewed in the minority cohort as a means of daily substance‚ specifically to African Americans living in Los Angeles. The fast food industry has strategically placed chains of cheap and easily accessible food in
Premium Nutrition Fast food Junk food
Patricia Pupo Professor Matthew Sang PHI 2604 26 November 2014 Income Distribution This essay will discuss if current income distribution has a negative impact in the society because of the inequality that exists. What is income distribution? It is how a national income is split between different groups. Rights theory worries as the name says it‚ about people rights‚ and action is good if it respects the people’s rights. There are two kinds of rights‚ positive and negative. The first one relates
Premium Rights Economic inequality Distribution of wealth
Case Study: The Fashion Channel (TFC) June 30‚ 2009 Overview The Fashion Channel (TFC)‚ founded in 1996‚ is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks‚ TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network‚ focused solely on fashion and fashion related programming‚ but still manages to reach almost 80 million US households that subscribe
Premium Marketing Strategic management
CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS (A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED) Thesis for the award of Doctor of Philosophy in The Department of Business Administration Under the Supervision of Submitted by Prof(Dr.) GP Sharma Ghanshyam Saini Department of Business Administration MBA‚ M.Phil‚ UGC
Premium Marketing Decision making