Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts
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capacity Link = physical path Channel = portion of a link that carries a transmission between a given pairs of lines 2 CATEGORY OF MULTIPLEXING WDM FDM TDM ADSL Frequency Division Multiplexing * FDM – numerous signals are combined for transmission on a single communications line or channel. Each signal is assigned a different frequency (subchannel) within the main channel. * Useful bandwidth of medium exceeds required bandwidth of channel * e.g. broadcast radio and cable
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Marketing Channel Design For Lenovo’s Smartphone Business 1. Marketing channel for Lenovo computer business in China 1) Development of Lenovo computer’s marketing channel Phase 1: before 1994 Direct sellingPhase 2: 1994-1998 Agents and distributors Phase 3: 1998-2004 Intensive DistributionPhase 4: after 2005 Integrated Distribution In phase 4‚ Lenovo divided its computer business into two parts‚ Mode Trading for individual costumers and Mode Relationship for commercial clients. Lenovo
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years. Mir Ibrahim Rahman known as "MIR" is the CEO of GEO TV. He is the elder son of Pakistan’s most powerful person and media tycoon‚ Mir Shakil-ur-Rahman. He is one of the youngest CEOs to head a channel. GEO takes pride in providing the information‚ news‚ entertainment through its 4 different channels - GEO News‚ GEO Entertainment‚ GEO Super‚ Aag and 5 international beams to its local and international audiences In its successful journey of 9 years GEO has won number of awards on its programming
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Tutorial 2: Channel Capacity 1. Two identical binary symmetric channels with transition probability p are connected in cascade. i) Draw the original channel diagram. ii) Find the overall channel matrix of the resultant channel and then draw the equivalent channel diagram. 2. Find the value of conditional entropy for a noiseless binary channel. 3. A telephone line channel has a bandwidth of 3 kHz and a S/N = 1500 at the channel output. Calculate the channel capacity in bits/sec
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Education Inc.‚ publishing as Benjamin Cummings (http://www.aw-bc.com) ** If this is not printed in color‚ it is suggested you color code the ion channels and ions as you go through this topic. Ions channels and ions should be color coded as follows: Red: Sodium ion channels and sodium ions Blue: Potassium ion channels and potassium ions Page 1. Introduction • Neurons communicate over long distances by generating and sending an electrical signal called a nerve
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A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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[Year] MARKETING CHANNEL Most producers do not sell their products directly to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel also known as Trade Channel or Distribution Channel. Marketing Channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption. They are set of pathways a product or service follows
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of the development of ICT in E-banking and so bank now can perform its function with high speed and accuracy. 1.1 Objective of the study: The main objective is to compare the user cost of electronic money transfer channel with traditional money transfer channel. 1.2 Sources of data: The data related to the research have been collected from both – Primary sources Secondary sources Primary sources: A structured questionnaire was used as the research instrument to
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include an overview of distribution channels that also include channel levels and channel organizations. Another thing that needs to be considered is analyzing my target market needs- meaning I need to know my target market and what they want form a channel of distribution. Next will to discuss channel members will be used and why. The last two things to be discussed are how many channel members will be used and why. The last item to be discussed is a recommended channel organization and why it will be
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