Marketing 100 Positioning & Segmentation Assignment Segmentation can be defined as the process of splitting up customers‚ or potential customers‚ in a market into different groups‚ or segments‚ within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. This means that different customers all have different needs that need to be fulfilled. Segmentation can be based upon geographic location‚ demographics and psychographics
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prices for each of the items sold at a Pizza Hut venue in 2012. Pizza $16.50 Chicken Meals $9.00 Side Dishes $3.00 Desserts $2.50 Beverages $2.00 Volume sold The volume sold is the number of individual inventory or total sales of a company within a particular timeframe. In the case of Pizza Hut‚ the volume sold for the 7556 U.S locations was recorded in 2012 as: Specific Inventory | Amount sold in individual stores | Amount sold in USA | Pizza | 825‚227 | 6‚235‚415‚212 | Chicken
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International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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Robi Locator 1. Service name : Robi Locator 2. Access modes : USSD‚ WAP & SMS 3. Short code : 1818 4. Target Base : All Subscribers 5. Service overview: This is a location based service whereby the subscribers will be able to find their friends location from anywhere inside the country. The subscribers can find their friends‚ send their own location‚ set daily location alert‚ etc. Features: * Checking friends’ location * Sending own location
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Case Study for Business Administration MPEN-BA-14 2014-45 Case 2: Kongstrup Machine Factory (page 174-180 of book “Organizational Theory and Design” by R.L. Daft‚ 2nd EMEA ed.) Weight: 30% of Assessment part (TOETS 2 30%) of Business Administration MPEN-BA- 14 Learning goal: • Describe the different strategic approaches in decision making process. • Apply the various concepts involved in international business. • Comment on the design of an organization engaged in international business
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selection of Marketing All marketing strategy is built on STP - Segmentation‚ Targeting and Position. A company discovers different needs and groups in the marketplace‚ targets those needs and groups that it can satisfy in a superior way‚ and then positions its offering so that the target market recognizes the company’s distinctive offering and image (Kotler and Keller‚ 2006). a) Segmentation‚ Targeting and Positioning - Segmentation A market segment consists of a group of customers who share
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TOPIC: Outline the main reasons why an organization should adopt market segmentation‚ giving brief examples. Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics‚ or common needs and desires. (All Business - Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition
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the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently‚ new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include city customers‚ rural customers with strong brand awareness‚ customers with advanced concepts and a high level education. Amongst city consumers according to Claritas‚ the “Executive Suites” segment fits Lenovo’s targeted audience. Executive Suites consists of
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Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs
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CALIFORNIA PIZZA KITCHEN The case we studied this time is CPK‚ which is a restaurant with creative menu‚ high quality of foods‚ nice dinning environment‚ good dinning atmosphere‚ convenient traffic location and etc. The case discussion this time was more focused on the numerical data instead of strategy analysis. Although it’s not so easy for me to catch up with all information that the present group show‚ I think it’s really interesting. The main problem we need to discuss is how to raise the declining
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