I. Executive Summary Client Background Dominos Pizza located in Elk River has been open for over 24 years. It started in its first location at Dodge Avenue‚ and moved in 2010 to the current location on Carson Court. The Elk River location is the only location out of all 8‚000 stores with 20/20 store image. Domino’s Pizza is open every day of the year including holidays. Objectives The three main objectives have been set to be achieved through the twelve week
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brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing 6. Over 20‚000 franchises around the world Weakness 1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas‚ which will limit the target market Opportunity 1. New Pizzas with different crust sizes and flavors. 2.Venture more
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FRANCHISE Case Study 1: Intro to Business ____________________________________________________________________________ FRANCHISE Case Study Questions: 1) Discuss the benefits and drawbacks of opening a franchise. (6 marks) The benefits of opening a franchise is that the franchisor would provide support‚ assistance and training; they would have a recognized name and products and; opening the franchise would be a reduced risk to the franchisee. The drawbacks of opening a franchise is that
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my city from 2000 to 2009 has ranged from an estimate of about $74‚250 to about $79‚044 for the current day. The average cost of pizza from other pizza places over the years (2000-2013) ranged anywhere from $5.00 to about $18.00 depending on what you want and how you want it prepared. The average household size was 3.40 in Farmington. Hypothetically the amount of pizzas that were ordered would be based on the number of people per household and the income for the household. Observations There
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KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 | Figure 4.3 Interpretation: From the above study on the familiarity of fast food restaurants‚ we can see that KFC has the highest familiarity (28%) and McDonalds stands second with 23%. Cafe Coffee day has a familiarity of 19% where as Pizza hut and Dominos Pizza has 17% and 13% respectively. Inference: From
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provide a practical vision for how to successfully implement the consultative method of selling in reality‚ when the sales person is facing the customer. Method 1) Mapping the Consumption Chain Awareness of need “People acknowledged the pizza was very good‚ the service was very good‚ but the biggest hindrance
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Domino’s Pizza was the selected company in part one for the group presentation‚ the same fast food industry player would be used in part two. 1.1 About Domino’s Pizza Domino ’s Pizza is an international pizza delivery corporation headquartered in Ann Arbor‚ Michigan‚ United States. Domino ’s is the second-largest pizza chain in the United States (after Pizza Hut) and has more than 10‚000 corporate and franchised stores in 70 countries and all 50 U.S. states. Domino ’s Pizza Group
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store in 1960‚ Domino’s Pizza today stands as the recognized world leader in pizza delivery. From the beginning‚ we have been dedicated to the best of service‚ quality products and delivery excellence. They currently have over 9000 stores worldwide‚ all dedicated to providing great-tasting pizza delivered directly to your door or available for carryout. They have pioneered the pizza delivery business‚ and sell more than 400 million pizzas worldwide every year. Domino’s Pizza is recognized as a Megabrand
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food restaurant in the world. Other restaurants under YUM brands are Taco Bell‚ Pizza hut‚ Long John Silver’s and A&W KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of other meat products suiting to local palate. In India they opened in 1995 and are lagging behind in terms of sales and reach vis-à-vis chains like McDonalds and Dominos 2 Target Market Geography: India Metros and Tier II Cities Demography: Urban
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strategy. Papa Johns‚ through their efforts‚ have allowed them to rise to having 6% of the market they exist in‚ but generally still pale in comparison to Pizza Hut and Dominos. However‚ their strategy that they’ve picked for themselves seems to be working for their environment. Their strategy being that they promote themselves as a ’premium’ pizza‚ with superior quality and an attention to customer’s details. They’ve also differentiated themselves by having partnerships with larger corporations such
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