"Dove market positioning in 1950" Essays and Research Papers

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    Women’s Fashion in the 1950s The 1950s post-World War II era‚ were a time of fashion evolution. Advances in textile technology subsequent to the war gave way to new fabrics such as spandex and easy-care finishes that suited suburban lifestyle for women in the 1950s. The 1940s boxy structure look with square shoulders and short skirts were replaced by Christian Dior’s “New Look” silhouette‚ which also gave way to an unfitted‚ structural look in the later 1950s. After years of military and civilian

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    Computers in the 1950's

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    Computers in the 1950 ’s People have been in awe of computers since they were first invented. At first scientist said that computers would only be for government usage only. "Then when the scientists saw the potential computers had‚ scientist then predicted that by 1990 computers may one day invade the home of just about ever citizen in the world" ("History" Internet)‚ the scientists were slightly wrong‚ because by 1990 computers were just beginning to catch on. Then a few years later when scientists

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    1950s vs Today

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    Throughout history the roles of women have changed dramatically. Since the 1950’s‚ women have slowly but surely evolved into the individuals one sees today in public offices‚ law firms or even the five o’ clock news. However‚ this evolution did not occur over night. Although women in the 1950’s and today have dealt with similar stereotypes‚ today life has greatly improved because women aren’t as pressured to get married‚ are taken more seriously in the business world‚ and are even making as much

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    Anti-Communism in the 1950s In 1950‚ fewer than 50‚000 Americans out of a total US population of 150 million were members of the Communist Party. Yet in the late 1940s and early 1950s‚ American fears of internal communist subversion reached a nearly hysterical pitch. Government loyalty boards investigated millions of federal employees‚ asking what books and magazines they read‚ what unions and civic organizations they belonged to‚ and whether they went to church. Hundreds of screenwriters‚ actors

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    1950s Advertising History

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    The 1950s were arguably the golden age of television and many people of a certain age look back fondly at some of the shows of the time – “The Lone Ranger”‚ “I Love Lucy” and “Gunsmoke”. These shows were in black and white and were watched on a set that got its signal from a huge antenna on the roof‚ but they were loved just the same. Almost as compelling as the TV shows themselves‚ were some of the commercials of the time. TV was still a novelty during the 1950s and companies were anxious to cash

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    MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO

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    Fashion In The 1950's

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    The 1950’s was a time of change‚ wars were happening around the world. Not only were wars happening in the 1950’s vaccines were being made to help those who were sick or injured. The vaccine for Polio was invented in 1952 by Alexander Fleming then it was adjusted. Vaccines weren’t the only thing being invented in the 1950’s‚ a credit card was made on October 31‚ 1950 the credit card went worldwide trending. The 1950’s was a time were it was turning from having dull items to newer more advanced items

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    Differences and similarities between the 1920s and the 1950s There many differences between the 1920s and the 1950s; such as‚ race relations‚ roles of women‚ and probably the big one is consumerism. Of course there were more but these three were the main ones. Yeah they had a different teenage culture but it wasn’t big. There were blacks wanting their rights‚ women being the man of the house during the wars‚ and even people just buying stuff because they can. These times were right after a

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    and 40’s‚ they sought a return to normalcy and longed to focus on the more private details of existence. Instead of national objectives‚ the public concentrated on family‚ home‚ and career‚ while becoming increasingly absorbed in religion. As the 1950’s saw America in a state of national exhaustion‚ religion-in-general experienced a surge in popularity. Many critical views were silenced or ignored as people became more accepting of a wide variety of beliefs. While the revival was unexpected and

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    about the brand Dove‚ a successful brand for last 40 year. In 1957 it was positioned as the beauty bar. So in which business they Dove is in? It is beauty. So how do we define beauty? Beauty can be described as natural‚ pure‚ clean‚ fresh‚ aspiration‚ dream etc. It is difficult to define beauty‚ so it is more difficult to describe real beauty. The present case scenario is of 2007 where Unilever wants to reduce its 1600 brands to 400 brands and Dove would be one of the master brands. Dove has launched

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