Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages Written Report June 17‚ 2013 Three Musketeers: Anatalio‚ John Patrick Cadao‚ Ana Graciela Sanchez‚ Maria Leona 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories?
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brand that we know of today‚ Snapple‚ originally was manufactured in 1972 as an all-natural apple juice business in Greenwich Village. Arnie Greenberg‚ Leonard Marsh‚ and Hyman Golden founded the Snapple Brand outsourcing production and product development building their network of distributers across New York City. Despite many product flavors that were failures‚ premium pricing balanced everything out and Snapple was still able to generate revenues. Unlike Snapple‚ from 1972 to 1993‚ much start
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Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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1. What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.? An offering consists of the benefits or satisfaction provided to target markets by an organization. It consists of a tangible product or service (a physical entity) plus related services (delivery and setup)‚ brand name(s)‚ warranties or guarantees‚ and packaging. Focusing on the term offering rather than just the product or service forces the marketer to go beyond the single tangible entity being marketed and to consider
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Dr Pepper/7Up‚ Inc. Squirt Brand Case Analysis SOFT DRINK INDUSTRY The soft drink industry in the United States is a highly profitably‚ but competitive market. In 2000‚ carbonated soft drink retail sales were estimated $60.3 billion‚ however‚ soft drink consumption growth has slowed in recent years. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the U.S. They are the Coca Cola Company with 44.1% market share‚ The Pepsi-Cola Company
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Beverage Case Roles President Jack Johnson Driver Joe Stevens Sales manager Marsha Ketchum Accounting Jim Thomas Jason Rodgers operation manager The Company JBI Last year revenue 12 Million $ about 20 customers between 100.000 $ to over 1 million $ undiscounted list price was 15‚20$per case of 25 full cost Excluding customer service was 13‚10$ per case Case situation Saver Superstone one of Johnson Beverage largest customers want discount ABC for JBI Saver Superstore
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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Programa PREGUNTAS DEL CASO 1. QUE HIZO SNAPPLE PARA TENER EXITO? Análisis del Mercado: Tamaño Estructura Segmentación de clientes: Publico Objetivo: Hombres y Mujeres Por Edad: Consumidores de entre 18 a 29 años de edad Consumidores de entre 30 a 44 años de edad Por el nivel de consumo: 1. Fieles a la marca a largo plazo: La consumen hace más de 3 anos. 2. Nuevos grandes consumidores: Sinople se ha convertido en su bebida no carbonatada favorita durante
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Company Description Cadbury Beverages‚ Inc. is the beverage division of Cadbury Schweppes PLC‚ a major global soft drink and confectionery marketer. In 1989‚ Cadbury Schweppes PLC had worldwide sales of $4.6 billion‚ which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London‚ England; Cadbury Beverages‚ Inc. worldwide headquarters are in Stamford‚ Connecticut. Cadbury Schweppes PLC has the distinction of being the world’s
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Plan Contingency Plan References Appendix Situation Analysis a.) Company Analysis: Snapple was created in 1972 by three friends‚ Leonard Marsh‚ Hyman Golden‚ and Arnold Greenburg. They started out as a small business called Unadulterated Food Products‚ Inc. selling all natural juices with unique flavor combinations. The company started selling carbonated apple juice in which they called “Snapple”. One one flavor that went viral and sold successfully well was Lemon Iced Tea. Snapple’s
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