Agency and Media Management Assignment : Preparation of Strategic pitch for WakeMee Health Drinks Submitted by: Parag Parmar - 13202027 Joydeep Mitra - 13202141 Arijit Ghosh - 13202073 Deepankar Pradhan - 13202200 Yimyariba Jamir - 13202246 Objective: To make a strategic pitch for Wakemee (Health Drinks) on behalf of our Advertising Agency DP Associates. Our Credentials: Total worth of Projects Handled – Rs. 15‚000cr. Handled Strategic Projects Like: PM Modi’s Lok Sabha Campaign Hero’s Re-launch
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Monster Energy Bars To Recharge the World November 26‚ 2014 Table of contents Introduction 2 Mission Statement 2 Macro environment Analysis 2 Demographic 3 Economic 3 Natural 3 Technological 3 Political/Governmental Regulations 3 Cultural 3 Market Segmentation 3 Geographic Segmentation 3 Psychographics Segmentation 4 Behavioural Segmentation 4 Demographic Segmentation 4 Target Market 4 Market Segmentation and Target
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a wide exposure to different sectors of economy ranging from energy infrastructure‚ aviation‚ healthcare‚ transportation‚ and home and business solutions to financial services. Based on the peer group information from MorningStar.com‚ GE has several competitors‚ such as Siemens AG‚ 3M Co‚ Honeywell International‚ Inc.‚ ABB‚ Ltd.‚ Danaher Corporation‚ and Emerson Electric Co. (Exhibit 1). We selected these 6 companies as GE’s peer group in ratio analysis later on. GE is one of the largest and most
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Of course one of the most common safety tips for college students is to travel in groups or pairs to and from their destinations. Walking with another person is great advice but it is not always an option and is when self-defense devices are great caretakers. Defense Sprays‚ or Pepper Sprays‚ are a good choice for a college student because they are lightweight‚ easy to conceal and not lethal to an attacker. Pepper Spray is a very effective means of self-defense and offers piece of mind to the students
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launched a new energy drink called Cocaine. Since the first days on the market the drink has become very controversial. The public didn’t have a problem with the content of the new beverage‚ which is very similar to Red Bull or Monster. It was its’ name that people didn’t really feel quite right about. Redux Beverages’ CEO and inventor of Cocaine‚ Jamey Kirby thought that naming an energy drink after a dangerous narcotic was “a fun name”‚ the public‚ however‚ did not agree (“Cocaine drink claims” 2006)
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Vietnamese typical food and drinks Eating in Vietnam ranges from cheap noodle soups on the street for about 25 cents to a banquet in one of the luxury hotels. Vietnamese restaurants offer a broad selection of international fare including French‚ Italian‚ American‚ Indian‚ Chinese and Japanese. The most typical Vietnamese food is Pho‚ the noodle soup with meat in it. It is very cheap at around 10‚000d per bowl and usually well spiced. The main types are: Pho Bo with beef‚ Pho Bo Tai with rare beef
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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The Cotton On Group began in 1991 with one store in Geelong‚ Victoria. Since the time that the humble beginnings‚ The Cotton On Group has immediately advanced into a certified style end of the line gloating 600 stores and 4500 workers with Nigel Austin as the Managing Director of Cotton On. Despite the fact that The Cotton On Group began with the one store in Geelong‚ Victoria‚ it was then extended with a couple of more different stores in alternate parts of Australia. Step by step‚ the
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Soft drink consumption has increased substantially over the last 50 years and it has been established that using large amounts of soft drinks regularly can be detrimental to your health. If used in moderation soft drinks can have some beneficial effects on your body. Caffeine Benefits Caffeine is a stimulant that is found in soft drinks. It large amounts can have detrimental effects on your health but it also has numerous benefits. Caffeine stimulates your central nervous system‚ helps breakdown
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goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8‚688‚300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years ($243‚029.47 profits)‚ while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture
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