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    Ignous Material

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    fundamental requisite for companies to continuously innovate and evolve according to the ever-changing moods of the customers for their survival and growth. If they fail‚ unfortunately‚ there will be no tomorrow for them. Why Innovation? Today‚ business is nothing less than war and victory is ephemeral. Sustaining a position in the consumers’ mind is an on-going battle and victory can be snatched away with the blink of an eye. The continuous battle for the top spot has forced companies to constantly

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    Axeon N.V.

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    Bibliography: Harvard Business Review‚ september- october 1988 - Measuring Cost Harvard Business School - 9-193-070 - Accounting for Indirect Costs Harvard Business School - 9-197-076 - Introduction to Activity-Based Costing

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    www.hbr.org FINANCIAL CRISIS SPOTLIGHT The Definitive Guide to Recruiting in Good Times and Bad by Claudio Fernández-Aráoz‚ Boris Groysberg‚ and Nitin Nohria • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Definitive Guide to Recruiting in Good Times and Bad 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas

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    An Introduction to Itc Ltd.

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    An introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com |

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    the case of iPremier (read the full case) which is a popular case study from Harvard Business School. It was a made up case but the recent high profile hacking stories (such as Gawker) show that companies are not taking security seriously. The background is that iPremier suffered a DOS attack in the middle of the night which caused chaos in the company. After an hour the attack stopped and the company went back to business as normal. Two weeks later another DOS attack was spawned from the company’s

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    Narayana Murthy

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    team to design a real time operating system for handling air cargo for the Charles de Gaulle airport. In 1974‚ at the age of 26‚ confident that he had gained a lot of insight into the world around him‚ he decided to return to India. According to a Business Today article‚ N R Narayana Murthy’s first entrepreneurial venture was actually a company named Softronics‚ an IT consulting firm‚ which Murthy founded in 1976 in Pune. The company lasted a year and a half. When he realised that his first venture

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    New Tools Porter 5 Forces

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    Tipping the Balance of Power in Any Business Situation No matter which industry your business is in‚ you can assess the forces that influence your business‚ including its strengths and weaknesses‚ using this set of five Market Forces‚ in order to leapfrog over your competition by better understanding the industry you and your rivals operate in. Created by Harvard Business School professor Michael Porter to analyze the attractiveness and likelihood of profitability of an industry‚ Porter’s Five

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    Lenox Case Study

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    expert advice. The IT System That Couldn’t Deliver by Byron Reimus • Reprint 97308 Lenox’s IT system is in trouble. Who will fix it‚ and how? H B R CAS E ST U D Y The IT System That Couldn’t Deliver by Byron Reimus COPYRIGHT © 1997 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. “Distribution is the name of the game‚” Lenox CEO and president James Bennett told the insurance company’s newly hired chief information officer‚ Diana Sullivan‚ three years ago. Sullivan recalled

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    Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t matter if it’s a small business or a massive company‚ corporate culture will always have an involvement. Corporate culture is very hard to define as one particular meaning‚ due to the various areas it covers. Glaser (1991:6) stated “

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    Groupon

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    Transnational Management: Applied to the Case of Groupon Maastricht University School of Business and Economics Maastricht‚ Dec. 4th‚ 2012 Course: Global Business Table of contents Page 1. Introduction 2 2. Business model 3 3. Organizational Structure 4 4. Groupon’s corporate strategy 5 5. Groupons global strategy 6 6. Groupon’s entry to China 7 7. An Evolving Role 10 8. Conclusion 11 9. References 12 10. Appendix 13 1

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