BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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be supported with the relevant references. To study about Managing people has a very critical role‚ as it tells regarding the modern problems faced by managers in managing people‚ organization and involving change theoretically and practically. It also involves the better understanding of relations between the manager and employees; moreover it also details the complexities of human behaviour which is very important in terms of managing diversity and to get better organisational performance and
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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Bibliography: R. Edward Freeman‚ Jeffrey S. Harrison‚ Andrew C. Wicks (2007) [Managing for stakeholder Survival‚ Reputation‚ and Risk] 1st Ed London R Porter (1980) [Generic Strategies‚ Performance and Risk] Thompson library‚ Stoke Griffin‚ Moorhead (2010) [Organisational Behaviour: managing people and organisations] Tenth edition‚ south western‚ cengage learning J. Kotter (2007) [Leadership and management in organisations] Oxford
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Analysis Module Lecturer: SA Palan and Makailla McConnel 1. Module Description: This module provides a comprehensive coverage of financial management from a corporate perspective‚ together with a comprehensive coverage of elementary financial mathematics. It includes the core objectives of corporate financial management‚ and the application of a range of analytical techniques and technologies‚ including financial mathematics‚ computer spreadsheet models and electronic calculator
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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CASE APPLICATION - MANAGING THE MAGIC 1. Disney Difference is “high-quality creative content‚ backed up by a clear strategy for maximizing that content`s value across platforms and markets”. In other words‚ it is the undisputed heavyweight champion of all vacation destinations in general‚ and theme parks in particular. That reason is that they do it all right‚ and no one else comes close. For sure‚ Disney Difference will affect the company’s corporate‚ competitive and functional strategies
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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