SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
Premium
Case study Easyjet 1-In the 1990‚ easyjet says that the internet is not important for her business‚ and they denounced that the internet as something “for nerds”‚ and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected
Premium Airline United Arab Emirates Low-cost carrier
Introduction and History About EasJet A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows
Premium Boeing Boeing 737 Southwest Airlines
Extending the easy business model Allen v.d Merwe Characterising the easyGroup business model According to the case study‚ ’Easy Group is a privately owned investment venture owned by Stelios Haji-loannou’ with Stelios founder of Easyjet in 1995. Since the founding of Easyjet‚ it has grown rapidly to a number ventures with each venture falling under the "low cost/ low price management concept model" (Easy group business model assessment‚ 2008). There are a few other low-cost ventures under the easy
Premium Brand Strategic management
EasyJet Case Analysis EasyJet Airline Company Limited is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom‚ measured by number of passengers carried‚ operating domestic and international scheduled services on over 500 routes between 118 European‚ North African‚ and West Asian airports. Its founder and CEO Stelios Haji-Ioannou is known for innovative ideas and pioneer in the advertising/publicity in the airline industry. Business
Premium Airline Southwest Airlines Low-cost carrier
Using Ansoff’s matrix‚ analyse the strategies that a business can use to market its products or services .Explain how a business can select an appropriate strategy As a famous Irish airline‚ Ryanair is known for its low-priced airline services. This company has currently become the largest low-cost airline in Europe. In the mission statement of Ryanair‚ it clarifies that this business will continue providing ‘low-fare-no-frills’ flight services in order to become the most successful low-cost airline
Premium Strategic management Markets Airline
Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
Premium Low-cost carrier Airline Southwest Airlines
brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJet derives the most from the perceived quality. “The perceived quality refers to; A customer’ opinion of a product’ value to him or her. It may have little or nothing to do with the product’s market price and depends on the product’s availability to satisfy his or her needs or requirements”1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations
Premium Brand Low-cost carrier Brand management
Strategic Management Ryanair has grown to be the leading European low cost airline (Figure 1) since its foundation in 1985. This essay analyses a Ryanair case study (Durham University Business School case study) and seeks to assess Ryanair’s competitive strategy‚ success factors‚ distinctive capabilities
Premium
http://www.ryanair.com/doc/investor/Strategy.pdf STRATEGY Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares
Premium Airline Aer Lingus 2004