Easy Jet E-Marketing
Easy Jet E-Marketing
Management Summary
This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement, the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services through one search engine. This has helped the company to grow and diversify its range of product.
EasyJet was founded by Sir Stelios Haji-loannou in 1995 as a family business. Up to date, the family remains a major shareholder in the airline which is now referred as easyJet PLC. The founder also owns a group of other companies which own the brand name easy although there is not cross-shareholding between the easyJet and other easyGroup which is the licensee company. Although the group operates separately, there are some cross marketing agreement that are shared between the airline and the other groups.
The airline operates from Hangar 89 at Luton Airport. But contrary to other airline which have their headquarter reflecting their status in the market easy Jet has a simple headquarter which is a bright orange building which represent it low-cost ethos.
Since April 1998, the company became some of the airlines which embrace the use of internet in selling it seats. Currently it is estimated that 95% of all the seats in the company are sold over the internet which has made one of the leading internet retailer in the European market.
Marketing can be defined as a management process that is responsible for identify and satisfying what the customer requires which is done for a profit. There have been many ways in which marketing has been carried out but the news strategies have been through the use of e-tools like the internet. It has been used to do research on to know
Management Summary
This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement, the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services through one search engine. This has helped the company to grow and diversify its range of product.
EasyJet was founded by Sir Stelios Haji-loannou in 1995 as a family business. Up to date, the family remains a major shareholder in the airline which is now referred as easyJet PLC. The founder also owns a group of other companies which own the brand name easy although there is not cross-shareholding between the easyJet and other easyGroup which is the licensee company. Although the group operates separately, there are some cross marketing agreement that are shared between the airline and the other groups.
The airline operates from Hangar 89 at Luton Airport. But contrary to other airline which have their headquarter reflecting their status in the market easy Jet has a simple headquarter which is a bright orange building which represent it low-cost ethos.
Since April 1998, the company became some of the airlines which embrace the use of internet in selling it seats. Currently it is estimated that 95% of all the seats in the company are sold over the internet which has made one of the leading internet retailer in the European market.
Marketing can be defined as a management process that is responsible for identify and satisfying what the customer requires which is done for a profit. There have been many ways in which marketing has been carried out but the news strategies have been through the use of e-tools like the internet. It has been used to do research on to know
References: • easyJet.com, 2008, Company overview, Retrieved from http://www.easyjet.com/EN/About/Information/index.html on 14th April 2008 • easyJet4parkign.com, 2008, Parking made easy, Retrieved from https://www.easyjet4parking.com/ on 14th April 2008