Analysis eBay in 2002: The Challenges of Sustained Growth Tables of Content IDENTIFICATION 3 OVERVIEW OF THE SITUATION 3 EBAY’S CURRENT STRATEGY 5 ANALYSIS AND EVALUATION 7 COMPETITION ANALYSIS 7 FINANCES 9 MARKETING 12 OPERATIONS 13 MANAGEMENT 13 COMPANY’S VALUE CHAIN 14 SWOT ANALYSIS 14 KEY ISSUES 15 ALTERNATIVE SOLUTIONS .. 16 RECOMENDATION AND ACTION PLAN . .. 17 Identification Overview of The Situation eBay‚ an early
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leader in the online auction industry‚ eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies. EBay’s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the value-added services has enabled the company to defend the market leadership in the industry. While many new competitors have entered into the industry‚ eBay continued to set its sight in serving
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December 2010 Submitted by: Atika Imtiaz (7184)‚Hira Sarwar (7208)‚ Khadija Tahir (7554)‚ M. Waqas Moghul (7727)‚ Natasha Akber (7546)‚Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi | Table of Contents ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19
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unveiled a three-year revival plan. eBay has begun to move away from its origins as an online flea market‚ and instead is starting to look more like an outlet mall where retailers sell out-of-season‚ overstocked‚ refurbished‚ or discontinued merchandise‚ and like low price bulk retailer Costco‚ where the inventory is somewhat fluid but everything is a good deal. 2- What are the problems that eBay is currently facing? How is eBay trying to solve these problems? eBay is not facing any current problems
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Prof. (Dr.) T. Muthukumar PTM1001014 Module Lecturer Business Activity:- The Functions and Purpose of Businesses - A Business Success? eBay was founded in 1995 by Pierre Omidyar. In just ten years eBay has grown into one of the world’s most recognised companies. eBay is an on-line auction house and market place‚ putting millions of buyers in touch with millions of sellers. These buyers and sellers traded goods worth nearly $20 billion in the first
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EBAY‚ INC. BUAD 341.00‚ MWF 11:00A CARMEN CANDELARIA May 3‚ 2013 Table of Contents Introduction 1 Theme 1 Product Line of the Company 3 Industry History and Analysis 3 Major Competitors 4 NAICS Numbers 4 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 6 Financial Analysis 7 Ratio Analysis 8 Pro forma 8 Assumptions 8 Growth Rate of Sales 9 Asset Acquisitions 9
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Why eBay? It ’s not just beanie babies and Pez dispensers. There are 157 million users of eBay worldwide‚ make that 157 million and one‚ I am the internet powerhouse ’s newest recruit. With an unexpected sense of anticipation I scroll down the web page‚ I spot what I am looking for "One pair of brand new Prada heels‚ Authentic!" excitedly I click on the link and read the short novella the seller has written for my benefit. She swears she paid $580 for these on a recent trip to New York but alas
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advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company at the time. Seeing the great potential of the Chinese C2C online auction market which back then comprised of 250 million customers‚ eBay has launched various attempts majoring
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First‚ eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of money doing the wrong things‚ such as advertising on the Internet in
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and trade through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The owner would place the item or service online while buyers who were interested on acquiring the product would bid on it till the highest bidder got the product. Then‚ the owner would be informed through eBay and the trade would take place online
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