Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection‚ purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume‚ then he selects only those commodities that promise greater utility. After selecting the commodities‚ the consumer makes an estimate of the available money which he can spend. Lastly
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Introduction In India‚ the hotel industry has monitored enormous boom in current years. The industry is linked with the tourism industry and the growth of hotel industry was fuelled by the tourism industry. It’s been seen that the industry offers luxury and comfort service to increase the foreign exchange of the economy. Early in 1980’s‚ the hotel industry in India was a budding industry consisting of single hotel companies. Increase in demand for hotels was high in late 1990’s. The increase
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FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do‚ many marketers turn to the behavioral sciences for help. Similarly‚ there are numerous theories‚ models and concepts making up the the field. These variables
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Ritu Patel Mangesh Nazar - Roll No 13051 Prashant More Monireh Ahmadifaraz Sanjiv Jain Industry: Indian Luggage Industry Brand Name: Absolute Regal Company Name: VIP Industries Limited. Background: The Business Environment (1970-2007): The Indian luggage market is an Rs 1200 Cr industry. The Indian luggage market mainly consisted of soft luggage and molded luggage. In the early days‚ there were selected players in organized sector and many
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GLOBSYN BUSINESS SCHOOL STUDY OF THE INDIAN AND CHINA ECONOMY PRESENTED BY: Learning Group 6 (PGPM-11B) - Vasundhara Kedia - Sourabh Soni - Sudeshna Chowdhary - Niloy Biswas - Sauryadipta Basu - Mandeep Pradhan ACKNOWLEDGMENT The time spent in
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Introduction Globally‚ the Indian pharmaceutical industry is ranked third largest in volume terms and 10th largest in value terms. The sector is highly knowledge-based and its steady growth is positively affecting the Indian economy. The organized nature of the Indian pharmaceutical industry is attracting several companies that are finding it viable to increase their operations in the country. The Indian pharmaceutical industry is highly fragmented with about 24‚000 players (330 in the organized
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Price War in Indian Telecom Industry Executive Summary 3 Methodology 3 The Indian Telecommunications Industry 3 Mobile Growth – Twist in the Game 3 Revenue and Growth 4 Beginning of Overcrowding and Price War 4 Industry perspectives on Price War/ Falling Rates 5 Opinions from Industry Stalwarts and Watchers 7 3G on the Horizon 8 Growth at Home and Abroad 8 Conclusions 10 The Indian telecom sector could be going the airline way. 10 Hypothesis on future trends of structure
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Why did India’s economy and businesses grew so fast in the last decades and how will the country develop further on? What will India be like in future? 1. Introduction 2. Indian history 3. Development of Economy and Businesses in India Development of the rural sector Domestic policy India and the rest of the world 4. India and its future 5. Conclusion 6. Bibliography 1. Introduction In todays world there is an enormous interest in why economies and countries grew in the way
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