So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
Premium Management Decision theory Marketing
Macroenvironmental Factors Affecting Automobile Industry - Presentation Transcript 1. MACRO-ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction * Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3. Interesting Figures India’s motorcycle market is the second largest in the world Largest three-wheeler market
Premium Automotive industry Automobile General Motors
Chapter 1 Factors affecting the academic performance in English 11 of first year AB-English students of the School of Arts and Criminology Introduction Academic performance is one of the crucial areas of a learner’s life. Some learners may not be bothered if they progress or not‚ however‚ their parents are left with great distress if their children do not perform. This is because families‚ as well as the government invest in the education of child. On top of that‚ generally all parents would
Free Psychology
well. She pointed out that for many senior citizens‚ price is more of an issue than it is for baby boomers. They’re not poor‚ but they can’t buy in bulk anymore either. In addition‚ it has been observed that with age‚ health concerns become more of a factor when choosing a beverage. However‚ she adds that a health concern is not going to pull people away from a certain product it’s going to make them choose a modified version of that product if it’s available. In contrast to older consumers‚ younger
Premium Soft drink Preference Coffee
A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚ a mini-barwith snack foods and drinks‚ and facilities for
Premium Hotel Hotels Inn
Comparative Study of Islamic Banking 45 CHAPTER 3 Literature Review and Theoretical Framework Service Quality Customer Satisfaction Bank Performance Service Quality and Customer Satisfaction in the Banking Sector Service Quality‚ Customer Satisfaction and Bank Performance in the Banking Sector Hypotheses‚ Conceptual Model and Theoretical Framework Comparative Study of Islamic Banking 46 Chapter 3 Literature Review and Theoretical Framework Banks are competing in a highly
Premium Bank
| | | |The shape and size of a woman’s breast keeps changing during her life and depends completely on genetic factors‚ climate | |conditions‚ diet‚ lifestyle and the kind of support they are give during and after development. It has been found that the shape| |and size of the right and left breasts for no women are identical. In fact it is quite common that
Premium Breast
Taj Mahal (Islamic Architecture) It was in the memory of his beloved wife that Shah Jahan built a magnificent monument as a tribute to her‚ which we today known as the "Taj Mahal". The construction of Taj Mahal started in the year 1631. Masons‚ stonecutters‚ inlayers‚ carvers‚ painters‚ calligraphers‚ dome-builders and other artisans were requisitioned from the whole of the empire and also from Central Asia and Iran‚ and it took approximately 22 years to build what we see today. An epitome of love
Premium Golden ratio Taj Mahal
CHAPTER I INTRODUCTION Rationale The English language‚ which is the closest thing to a lingua franca around the world‚ is another means for us to join the stream of world culture. This is where English proficiency becomes vital in today’s world and country. English proficiency is the ability to speak‚ read and/or write in English. In Philippine education system‚ high school students with ages ranging from 12 to 17 are expected to have already basic knowledge of English and the four communication
Premium English language Language acquisition Second language
APPRAISAL FACTORS AFFECTING ADOLOSCENTS’ ENGAGEMENT TO CIGARETTE SMOKING CHAPTER 1 PROBLEM AND ITS BACKGROUND Introduction Cigarette smoking during childhood and adolescence produces significant health problems among young people‚ including cough and phlegm production‚ an increase in the number and severity of respiratory illnesses‚ decreased physical fitness‚ an unfavorable lipid profile and potential retardation in the rate of lung growth and the level of maximum Smoking is one lung function
Free Tobacco Tobacco smoking Family