THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
Premium Soft drink Coca-Cola
that segment of the market. Barriers to Entry: The barriers to entry in this market are fairly high. Both Coke and Pepsi have franchising agreements with existing bottling companies. These agreements prohibit the bottler’s from taking on new soft drink companies. This makes it very hard for a new soft drink company to find a bottler willing to distribute their product. Coke and Pepsi have also been able to develop loyal customers through their brand image‚ which would make it hard for a
Premium Soft drink Coca-Cola Caffeine
Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1‚ p. 1)." To achieve this goal‚ Coke continually brings to market new products that address consumer interests‚ emphasizing both quality of products and emerging nutritional and taste features. To that end‚ Coca-Cola will introduce Coke Bubbler‚ a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid
Premium Coca-Cola Soft drink Caffeine
Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
Premium Coca-Cola Soft drink Marketing
drinks of all time. The successes of Coca Cola were not without failures. The reformulation of Coke’s flagship may have been one of the worst product failures of all time. However‚ this disaster may have begun stemming way before the introduction of New Coke. Coca Cola had been battling with Pepsi Cola since Pepsi’s introduction in 1903. Until just after World War II‚ Coca Cola had a commanding 60% market share1. Pepsi’s superior management decisions and marketing mix with the aging of the baby boomers
Premium Coca-Cola Cola Pepsi
9-711-462 REV: MAY 26‚ 2011 DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for “t hroat share” o of the world’ss beverage m market. For more than a century‚ Co The most intense battles in the so-called colla wars weree fought over the $74 billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a “carefu ully waged co ompetitive strruggle” that llasted from 1975 through the mid-199 90s‚ both Cok ke and Pepsi achieved average annual
Premium Coca-Cola
versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis ............................................................................................................................ 5 Conclusion............................................................................................................
Premium Pepsi Coca-Cola Cola
policy that both companies have implemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they diffuse further boycotts or demonstrations against the products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better long-term
Premium Coca-Cola Pepsi Carbonation
15‚ 30‚ 60‚ 90‚ 120 minutes) after the intake of drink (diet coke and coke). 2. At time-point 0‚ there was no differences between the groups (p=0.743‚ t-test‚ n=6). The difference in the mean values of the two groups is not great enough to reject the possibility that the difference is due to random sampling variability. There is no statistically significant difference between the blood concentrations after drinking coke and diet coke. At time-point 15‚ there was a significant difference between
Premium Carbohydrate Blood sugar Diabetes mellitus
industry. Coke and Pepsi both use recognizable figures (celebrities) to advertise their cola concentrate product and help demolish new entrants from entering the industry. Supermarket chains continue to be one of the biggest buyers in the cola concentrate industry. Supermarkets have realized that the recognizable brand names of Coke and Pepsi are helping them to generate higher revenue for the store. When supermarkets are generating high profits form the two major cola industry producers‚ Coke and Pepsi
Premium Soft drink Coca-Cola