A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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SALES CONTROL SYSTEM Purpose of a sales control system 1. There must be efficient control of all food and beverage items issued from the various departments. 2. The system should reduce any pilfering and wastage to a minimum. 3. Management should be provided with any information they require for the costing purposes. 4. The cashier should be able to make out the customer’s bill correctly. 5. The system should show a breakdown of sales and income received in order that adjustment and improvement
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Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support Activities Services: Fastest turnaround
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each function? What are the steps in the Sales Management model? Describing the Personal Selling Function -> Defining the Strategic Role of the Sales Function -> Developing the Salesforce -> Directing the Salesforce -> Determining Salesforce Effectiveness and Performance What are the 7 characteristics of the Best Sales Organizations? Create a customer-driven culture throughout the sales organization and firm Recruit and hire the best sales talent Train and coach the right skill
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market to provide meals‚ customers differ in the: • Benefits they want • Amount they are able to or willing to pay • Media (e.g. television‚ newspapers‚ radio stations) they see • Quantities they buy • Time and place that they buy It therefore makes sense for businesses to segment the overall market and to target specific segments of a market so that they can design and deliver more relevant products and services. Therefore‚ to stay focused rather than scattering their marketing resources‚ more
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Mid-Day Meal Scheme Background With a view to enhancing enrollment‚ retention and attendance and simultaneously improving nutritional levels among children‚ the National Programme of Nutritional Support to Primary Education (NP-NSPE) was launched as a Centrally Sponsored Scheme on 15th August 1995‚ initially in 2408 blocks in the country. By the year 1997-98 the NP-NSPE was introduced in all blocks of the country. It was further extended in 2002 to cover not only children in classes I-V of government
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Examination Paper: Sales Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 Sales and Distribution Management Section A: Objective Type (30 marks) This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Out of the following which gap arise when the sales force does not
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CHAPTER TWO LITERATURE REVIEW Literature review integrates and synthesizes what has been thought and researched in the area of interest and offer for future inquiries. The researcher will review theoretical and empirical literature on service delivery and customer satisfaction. Sources of literature review include published books‚ relevant magazines‚ professional journals‚ the internet‚ organizational memorandum‚ organizational minutes of meetings and other publications of relevant literature
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Job Creation or Destruction? Labor-Market Effects of Wal-Mart Expansion Emek Basker ∗‚† University of Missouri - Columbia November 2002 Abstract The phenomenal expansion of Wal-Mart provides a clean case for studying the labor-market effects of increased efficiency. I estimate the effect of Wal-Mart entry on retail employment at the county level. Using an instrumental-variables approach to correct for both measurement error in entry dates and possible endogeneity of the timing of entry‚ I find that
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Marketing Social Marketing in the Social Change Marketplace Alan R. Andreasen Journal of Public Policy & Marketing; Spring 2002 Article Review According to the author‚ Social Marketing can be defined as a process involving the design‚ implementation and control of social change programs aimed at increasing the acceptability of a social idea in one or more groups of target adopters as well as bringing about the desired behavioural change. Even if the idea that is being marketed is accepted
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