19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Introduction Globalization is the process by which businesses or organizations develop international influence or start operating on an international level with other countries. (Oxford Dictionaries‚ 2013) Thomas L. Friedman described globalization as three eras for simple understanding; Globalization 1.0‚ where countries globalized‚ Globalization 2.0‚ where companies globalized and last but not least Globalization 3.0 where individuals globalize. (Friedman‚ 2005) We currently reside in Globalization 3.0
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Waltman 16 April 2011 Globalization: An Improvement or a Threat? Globalization is a phenomenon in which corporate expansion around the world and economic growth comes together. This seems like a good thing. Globalization can be viewed as an improvement for society for many reasons driven by free-market capitalism. This super powered phenomenon can also be seen as a threat because it is an ideology or concept that is trying to advance the corporate agenda; in retrospect globalization is the contemporary
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Globalization Today we live in a globalized world‚ many of the things that we use are not made in our country‚ but come from elsewhere; globalization is transforming industries‚ those who believed their jobs were protected from foreign competition are now in trouble. Globalization also has their advantages‚ you can find things that before you wouldn’t found anywhere‚ there is more competition therefore there are lower prices. "Globalization refers to the shift toward a more integrated and interdependent
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Relationship to globalization Globalization is when one idea becomes standardized around the world by transportation or other ways of communicating; in other words‚ expanding a company and making it worldwide or globalizing it. That is only one definition though; some economists believe that globalization is bad and some believe it’s doing the world a favor. Nothing good in the world is purely good‚ there’s always something bad with it. I feel like I am both a spectator and a participant when
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term globalization has obtained a high sensitive charge throughout the years. Some people consider globalization to be a benefit process‚ at the same time as inevitable and irresistible. Other people see globalization with hostility‚ even fear‚ because they believe that it causes more inequality within countries and it threatens employment and the living conditions‚ therefore hampering the social progress of a country. According to Ira Rifkin‚ in the "Spiritual Perspectives of Globalization‚" it
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The Arabs‚ Islam and Globalization June 29‚ 2006 Middle East Policy Council http://www.policyinnovations.org/ideas/policy_library/data/01324 By Dr Fauzi Najjar. Professor emeritus at the Center for Integrative Studies‚ College of Social Science‚ Michigan State University. Abstract Fauzi Najjar discusses the cultural implications of globalization for Islam as viewed by Muslims‚ in particular the Islamists‚ who express the greater suspicion of this development and‚ instead‚ seek to promote
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(Marketing)‚ M. Logistic Management‚ B Health Sciences ericcklam@gmail.com Lecture 1 Topic 1 Globalization What Is Globalization? The world is moving away from selfcontained national economies toward an interdependent‚ integrated global economic system Globalization refers to the shift toward a more integrated and interdependent world economy 1-3 What Is The Globalization of Markets? Historically distinct and separate national markets are merging It no longer makes
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Compose an essay addressing the overall theme of globalization from the regions covered in module 9 and 10‚ but specifically focuses integration and change of cultural identity‚ indigenous peoples‚ Micro-states. Explore the varying demographic structures and the environmental issues posed by the various agricultural systems and other primary economic activities‚ as they affect these regions and the world. South Asia’s recent decline in fertility shows a distinct pattern geographically. Sri Lanka
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Globalization: The super story is an entry by Thomas Friedman. In the entry he expresses his beliefs about “a system that cannot explain everything but can explain and connect more things in more places on more days than anything else.” This international system is what he calls globalization. He says that this new system has overcome all past systems‚ it surpassed the old cold war system. This new system is his opinion about the events leading up to 9/11. Friedman starts to talk about how the expansion
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