Strategic Group Map eHarmony is in a competitive market. Figure 1 is a strategic group map‚ which compares dating sites by the means of a number of users and user targets. This criterion helps identify a company’s rivals and displays what a competitors focus should be in order to make rational business decisions. Although Figure 1 demonstrates eHarmony as a leader in the wholesome and marriage market‚ there are other dating sites performing superior to eHarmony. For instance‚ the number one dating
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Why profiled on Startup Review eHarmony established a new category within an online market that many considered to be dominated by two well-established Internet brands in Match.com and Yahoo. eHarmony was launched in August 2000 with $3M in funding and grew into a rumored $100M+ revenue‚ highly profitable company in less than 5 years (note: revenue currently estimated at $165M per year). By the time Sequoia Capital and TCV invested $110M into the company in November 2004‚ it was rumored that almost
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together who eventually want to be married or at least have a long-term‚ committed relationship. Their company ’s founder‚ Dr. Neil Clark Warren‚ is an older‚ distinguished gentleman‚ whose focus is to put people together‚ and keep them together. eHarmony ’s member count is at about five and a half million‚ with more than 9000 marriages that they can confirm. Their clients tend to be college-educated‚ many with some secondary education. From a psychographic standpoint these are people who are looking
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very integrated system that includes a detailed Personality Profile‚ the results of which were entered into the system that had a matching algorithm; resulting in either Guided Communication or closing the match. The most important differentiator of eHarmony from the other personals web-sites was that the completion of the questionnaire
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ShiMei Everette‚ Matthew Mosch‚ Jason Reed & Devard Wharton eHarmony Case Analysis Brief Introduction & Key Issues eHarmony in essence is an online personals service whose main clients are marriageminded individuals. The online client profile is an extensive relationship questionnaire along with a matching system and a guided communication system. It’s biggest competitor at the time of the article was Match. This online personals service was designed simply for people to seek out likeminded people with the same interest
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eHarmony Question 1: The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size‚ age structure‚ geographic distribution‚ ethnic mix‚ and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age‚ income‚ ethnicity‚ and income. In the case‚ they discuss how they require customers to answer questions
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| eHarmony Case Analysis | | | | | | Background and Facts: * eHarmony founded by Dr. Clark Warren and his son-in-law‚ Greg Forgatch‚ in 1998 * Officially launched in 2000 * First radio commercial in 2002 * First TV commercial in 2003 * They target serious relationship and marriage-minded individuals‚ offering a unique match-making product * They offer a tightly integrated system that encompasses a Personality Profile‚ which feeds into a patented matching
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eHarmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles)‚ Long-term compatability * Endorsed by Christian organizations * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * Extensive Relationship questionnaire * Selective pool of singles (declinesd to sell memberships to at least 1 million people) *
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eHarmony Industry Analysis eHarmony is an online dating site‚ allowing people with similar values to find each other‚ by using detailed analysis and guided communication. The unique value proposition comes from the extensive relationship questionaire‚ matching system and guided communication between parties. As the founder of eHarmony‚ Dr. Warren‚ states‚ with those capabilities‚ their aim is to change the world (1). We will analyze the industry of eHarmony. For the analysis we will uses five
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couple of weeks‚ eHarmony‚ a dating website that promises to help you find a long-term relationship for a relatively modest monthly subscription fee‚ has been offering a free trial: "10 days of free communication." This marketing campaign is designed to attract new customers and convert some of the existing ones to become paying members (currently it claims "more than 20 million registered users"). This seems like a reasonable growth strategy: more paying customers will help eHarmony grow and improve
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