BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony
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BURGER MACHINE INTRODUCTION Trying out Burgers at Burger machine is really easy; they are almost available in most common places where there are big places for a stall along highways and main roads around metro manila. Burger machine offers the cheapest alternatives to Fast food burgers. Their product is much cheaper‚ and you can sort of customize your burgers. The burgers they offer are in a hamburger bun (more commonly found in local bakeries or pastry shops) and their burgers are a bit thinner
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restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about
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BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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Dick and Mac McDonald‚ McDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services‚ in starting days‚ McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained
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BURGERS Gold Standard: most desirable or best attributes of a product that is highly acceptable to the customer. TEMP: served hot 130 °¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬ F TEXTURE: Bun soft and spongy not dry and soggy‚ Patty tender and juicy not dry‚ Cheese moist not hard and crumbly‚ Tomato firm and juicy DONENESS/TASTE: Patty fully cooked‚ no burnt taste‚ bun without distinct fermented flavor‚ no off taste on any ingredients. APPEARANCE: Ingredients are complete and properly portioned‚ packaging used
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According to McKinley‚ Sanchez and Schick (1995)‚ “This process of deliberate personnel reduction has been justified as a cost-cutting measure and as an incentive to increase productivity. However‚ evidence has shown that downsizing negatively affects employee morale and productivity.” While people who lose their jobs can be strongly impacted by loss of financial security‚ fear for the future‚ and even decreased self-esteem‚ it’s important to recognize that people who survive job cuts face their own set
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McDonalds INTERNAL ANALYSIS8 The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below‚ as well). This approach consists of breaking the firm
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quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups‚ dimsum‚ and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. Its first store is strategically located at the Makati Commercial Center. In 1989‚ Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising
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Ramly Burger does not need introduction for Malaysians‚ and the popularity of the Ramly brand itself eclipses its very own creator‚ Ramly Mokni. Ramly is the guy who has almost single-handedly changed the way how burgers are commercialized via the ’gerai’ concept. In 1970s‚ imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally produced at high volume which could match the standard of the imported meat while maintaining its halal standard. So‚
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