McDonalds
PART 1
COMPANY PROFILE
1.1 Name of the Company
Chowking Food Corporation
Chowking
1.2 Location of the Company (Head Office)
7/F Jollibee Center Building, San Miguel Avenue, Pasig City, Metro Manila
1.3 Location of Chowking
1.4 Background History of the Company
Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups, dimsum, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. Its first store is strategically located at the Makati Commercial Center.
In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year particularly in Meycauayan, Bulacan. It also released its first Chowking TV commercial. In 1991, Chowking launches its Food Delivery Service. Annual system-wide sales hit P118.1 Million. In 1992, Chowking Food Corporation enters the Visayas with the opening of the Bacolod Era Mall store, and Mindanao with the opening of the Limketkai outlet in Cagayan de Oro. Its annual system-wide sales reach P342.8 Million as of 1993. Its annual system-wide sales hit P522 Million in 1994. In 1996, Chowking opens 100th store and the sales increase to P1.31 Billion. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end.
In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization program, which will help set the stage for the company’s future growth. Called “Project DMSSM” (pronounced “dimsum”) for
COMPANY PROFILE
1.1 Name of the Company
Chowking Food Corporation
Chowking
1.2 Location of the Company (Head Office)
7/F Jollibee Center Building, San Miguel Avenue, Pasig City, Metro Manila
1.3 Location of Chowking
1.4 Background History of the Company
Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups, dimsum, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. Its first store is strategically located at the Makati Commercial Center.
In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year particularly in Meycauayan, Bulacan. It also released its first Chowking TV commercial. In 1991, Chowking launches its Food Delivery Service. Annual system-wide sales hit P118.1 Million. In 1992, Chowking Food Corporation enters the Visayas with the opening of the Bacolod Era Mall store, and Mindanao with the opening of the Limketkai outlet in Cagayan de Oro. Its annual system-wide sales reach P342.8 Million as of 1993. Its annual system-wide sales hit P522 Million in 1994. In 1996, Chowking opens 100th store and the sales increase to P1.31 Billion. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end.
In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization program, which will help set the stage for the company’s future growth. Called “Project DMSSM” (pronounced “dimsum”) for