"Employees customers communities and investors are all considered ____ in relation to marketing" Essays and Research Papers

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    TOPIC: COMPENSATION STRATEGIES FOR RETAINING EMPLOYEES Employee Retention refers to the efforts by which employers attempt to retain employees in their workforce. Background Key employee relation is critical to long-term health and success of the business. Managers readily agree that retaining employees ensures customer satisfaction‚ product sales‚ satisfied co-works and reporting staff‚ effective succession planning and deeply imbedded organizational knowledge and learning. Employee retention

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    A STUDY ON “VARIOUS SCHEMES IN MUTUAL FUND FOR INVESTORS” AT “KOTAK MAHINDRA BANK” Synopsis submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By PRAKASH RANJAN Reg. NO: 11KUCMA044 Under the guidance of Mrs. SOHINI GUPTA Lecturer M.S. RAMAIAH COLLEGE OF ARTS‚ SCIENCE AND COMMERCE MSRIT POST‚ MSR NAGAR Bangalore University Bangalore- 2011-2013

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    Customer Satisfaction

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    1: Customer Satisfaction and Loyalty Definition of Consumer Satisfaction: The satisfaction of customer is considered as the popular topic at the practice on marketing and the research as academic in view of the fact that the primary study of Cardozo’s (1965) on the effort of customers‚ their expectations and along with the satisfaction of them. In spite of taking many attempts for measuring and explaining the satisfaction of customer‚ there is not so much consensus conducting in relation to the

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    motivating employees

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    programme (internal and external) Training and development plan • Skills needing to be developed within the organisation • Number of recruited trainees required or internal trainees to be developed • Programmes for transferring or retraining employees to meet skill shortages‚avoid teh need for redundancies or aid flexibility Succession plan • Programmes for identification and development of promotable individuals • Plans to develope replacements for key management posts Productivity plan •

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    industrial relation

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    IR issues in Indian Airline industry: 1. Indian Airline industry-introduction‚ definition and overview about this industry. 2. Trade unions in Airline Industry- Explaining everything about unionism. How trade unions are formed? Rules/laws related to trade unions in Indian airline industry. 3. Collective Bargaining- How collective bargaining takes place in this industry. Rules/laws related to this collective bargaining in this industry. 4. Machinery for Settlement of Industrial Disputes 5. Workers’

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    Customer Relationship

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    CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few

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    CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or

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    Customer Services

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    name‚ the course title and the Unit and Assessment number. Please note that this Assessment document has 12 pages and is made up of 5 Sections. Name: Pat Williamson Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation

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    relevant market and non-market stakeholders in this situation? a. Market Stake holders: Cisco employees‚ suppliers‚ customers‚ retailers‚ creditors‚ community b. Non Market stake holders: community‚ activist‚ general public‚ environmentalist 3. What are their interests? Please indicate if each stakeholder is in favor or opposed to the Coyote Valley development project‚ and why? a. Cisco employees – Favor. The plan would be a step to expand the company. This would allow employee growth in skills

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    Public Relation

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    Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders‚ government‚ consumers‚ employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching‚ engaging‚ communicating

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