Case Analysis Questions MKT 523 Marketing Corona in Japan Marian Stefan Tiffin University Case Analysis Questions MKT 523 Marketing Corona in Japan 1. How aligned are Modelo’s‚ EBI’s and NS’s short and long-term interests ? In recent times‚ the market changes affected the short and long-term interest of Modelo‚ Export Brands International and Nippon Spirits. It was clear that the big picture was extremely difficult to see from the same united perspective as in the
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Differences between U.S and Japan”) American and Japan Business‚ There are many cultural differences between Japan and America. Americans tend to be direct and to the point in their work. They often state their opinion on business matters‚ when in Japan it is considered impolite. Americans deal with a lot of facts‚ so when presenting in America that is what we are looking for to make business decisions. It is also
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Japan Japan is a country with a great deal of influence on the world economy. Many other nations around the globe work closely with this country through international business. With the increasing global importance of Asia and Pacific Rim‚ and economic and strategic significance of the US-Japan relationship‚ it is important that more Americans will improve their levels of cultural awareness to increase their national level of understanding of Japan. When working in the global commercial environment
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Background Japan has the third largest economy in the world. As it is surrounded by sea‚ the country’s port plays an important role in maritime transportation for both exports and imports. In March 2011‚ the world was affected when Japan was struck with natural disasters (Earthquake and Tsunami). This sudden disaster sent everyone around the world into frenzy. It affected Japan’s ports‚ shipping and logistics. As a result of the natural disasters‚ ports in the northern area of Japan had to stop
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|9 | Executive Summary Seven Eleven Japan established in 1973 and became the leader in Japan’s retail industry. In order to obtain its success‚ Seven Eleven Japan has developed several strategies in improving her supply chain management. Seven Eleven Japan continuous improves her information system in order to get the latest customer response and expand her product range to meet the market trend
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One would think that a country would inevitably fall from peasant riots‚ wars for power‚ lack of resources‚ etc.‚ if it was isolated from the rest of the world. However‚ this is not always the case‚ as can be seen with Japan. It thrived while being isolated from the rest of the world for over two hundred years before it opened its ports again. It is important to understand the context behind Japan’s isolation starting in the Sengoku period. This time period was also known as the “Age of Warring
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DOLPHIN SLAUGHTER IN JAPAN The dolphin industry in the past‚ present‚ and future has changed dramatically through the last century. In the past‚ the industry was revolutionized by Ric O’barry and Flipper‚ the American television show. Today‚ in Taiji‚ Japan‚ more than 20‚000 dolphins are brutally murdered each year. Who knows what lies in the future? The history of the dolphin industry traces back to the 12th century in Japan. But Ric O’barry‚ who was involved in the capture and training of
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United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname “Fat Man.” These two bombs immensely destroyed these cities and took the lives of many people. There was an estimated 200‚000 lives taken in the atomic bombing on Japan. The war on the Pacific had been going on for over four years before the atomic bombing occurred. There were two big battles that could have led to the United State’s decision of dropping the atomic bomb‚ the Iwo Jima and Okinawa. In these two battles
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Japan is a constitutional monarchy like British government‚ which is a parliamentary democracy country with ceremonial emperor. The Empire of Japan was dissolved in Japan’s 1947 constitution. After the defeat of Japan in the Second World War‚ the Japanese political system was being constructed‚ which is based on the principles of sovereignty that respect human rights and the encouragement of peace. According to separation of powers‚ the political system of Japan officially divided into executive
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Business etiquette in Japan The customs for meeting & greeting people Japanese seldom shake hands and can be so uncomfortable doing so‚ that they could avoid meeting again. Holding your hands together as a prayer and bowing your head slightly when you are greeting someone. When you are meeting someone for the first time‚ say ‘Hajimemashite’‚ which means ‘Hello‚ I am pleased to make your acquaintance’. Business dress code In Japan‚ people are often judged on the way they are dressed. In the
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