BUS3003 – Advertising and Promotion Management Group Project Xiaomi Advertising Campaign Executive Summary Campaign Topic Xiaomi Company Background Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010‚ Xiaomi has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. The “MI” in Xiaomi logo is short for Mobile Internet. But it also has other meanings‚
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TARGET DATA BREACH 2013/14 Introduction There are many types of breaches that can occur when it comes to secure systems and networks. The target breach of 2013/14 was due to human error. It is said that the company had easily stolen credentials. If there was the necessary secure measures taken‚ this breach could have been stopped. Target did not have an adequate firewall which is why the hackers were able to corrupt the system and steal personal information and credit card information. This whole
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Major: Environmental Engineering We humans have a long history of polluting our air‚ water‚ and soil. This contamination not only hurts nature‚ but is dangerous to people. Luckily‚ environmental engineers are on the job. They use math and science to clean up the messes we’ve made and prevent new ones from happening. For example‚ they might figure out how to clean up toxic material that has seeped into the ground at an old gas station or design an effective way to treat wastewater. If you choose
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Evaluate how the two trailers use the narrative technique of enigma to encourage the target audience to watch the films. Both of the trailers use enigmatic codes to encourage the target audience to watch the actual films‚ rather than just viewing the trailers including mis-en-scene and the cinematography used within the media products. Sound has been used incredibly well within the two clips including the use of dialogue to create the enigma. Within both the Eclipse trailer and Let The Right One
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Why do you think Diageo chose to use Scott Campbell as the spokesperson for this campaign? Research was undertaken in order to explore who ‘Scott Campbell’ really is. It was discovered that in reality‚ he is an American tattoo artist/actor living in New York. In comparison to the ‘index weatherman’‚ the personalities of the two are completely different. From online research‚ the real Scott Campbell seems to be a relaxed‚ quiet sort of character‚ whereas the ‘index weatherman’ is portrayed as a loud
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GROUP REPORT ASSIGNMENT ENVIRONMENTAL ENGINEERING AND ABATEMENT PROCESS / ENVIRONMENTAL SCIENCE & TECHNOLOGY WATER POLLUTION AT CITARUM RIVER Azizia Harmes ABSTRACT The Citarum River Basin in Bandung‚ West Java‚ Indonesia has a length of about 350 km‚ covering an area of approximately 13‚000 square kilometers is coming into contact with a population of approximately 10 million people living in urban and rural areas. This river has provides as much as 80% of surface water to Jakarta’s water supply
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Prayoon‚ Prasart Nuangchalerm‚ 2011. Effects of Environmental Ethics Infusion Instruction on Knowledge and Ethics of Undergraduate Students. Research Journal of Environmental Sciences 5 (1): 73-77. It’s not easy to define what environmental literacy is‚ but based on discussions of (Schneider‚ 1997) and (Bobick‚ 2001)‚ we can say that environmental literacy is the capability for a contextual and detailed understanding of an environmental problem in order to enable analysis‚ synthesis‚ evaluation
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Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18‚ 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport‚ Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts used to produce
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Target Corporation Financial Analysis Introduction: There are many aspects to my analysis for Target Corporation that I will examine to develop Target’s vision for past‚ present and future performance. What are the different levels that we need to look at to develop the analytic conclusion for Target that will meet our needs and expectations for this analysis? I will be examining Target’s business strategy‚ performing an accounting analysis by examining their accounting policies and recasting
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Teacher Target Language use affects pupils’ confidence to speak in class Identification: The enquiry has been written to provide insight into Teacher Target Language use within Modern Foreign Languages classes and the effect it can have on pupils’ confidence in a year seven class starting in a new school. Aims: I aimed to investigate whether the use of the target language by the teacher in the classroom within one year seven class could: * Increase pupils’ confidence to use the target language
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