(Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at the brand equity were Brand Knowledge
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UNILIVER BRAND EQUITY Strategic Brand Management Assignment Student ID: Table of Contents I/ INTRODUCTION 2 II/ Definition of brand equity 2 III/ BUIDING BRAND EQUITY 2 IV/ CUSTOMER BASED BRAND EQUITY 4 V/ BENEFITS OF BRAND EQUITY 5 V / CONCLUSION 6 APPENDICES 7 REFERENCES 10 I/ INTRODUCTION Brand equity is one of the important ideas in brand management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most
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Evaluation of Brand Equity Measures: Further Empirical Results Conceptual Background: There is no consensus about what brand equity means and how a firm can measure the value of a brand‚ hence not possible to evaluate marketing interventions in terms of their ability to enhance brand value. Agarwal and Rao (1996)- The ability of ten consumer based measures of brand equity to estimate individual choice and market share‚ and the relationship between these measures. The underlying assumption in
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TERM SHEET FOR POTENTIAL EQUITY INVESTMENT IN [NAME OF CORPORATION] / AND STRATEGIC ALLIANCE This term sheet summarizes the principal terms with respect to a potential private placement of equity securities of [NAME OF CORPORATION] (the “Company”) by [NAME OF INVESTOR] (“Investor”) and related strategic alliance. This term sheet is intended solely as a basis for further discussion and is not intended to be and does not constitute a legally binding obligation. No legally binding obligations
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STUDY ON PRIVATE EQUITY IN INDIA AND ANALYSIS ON PRIVATE EQUITY INVESTMENTS” SUBMITTED BY SUBHASH KONA ROLL NO: 10138 Date: 9th October 2010 A REPORT ON “A STUDY ON PRIVATE EQUITY IN INDIA AND
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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NAME OF THE COMPANY: Goldman Sachs ABOUT THE COMPANY: The Goldman Sachs Group‚ Inc. (NYSE: GS) is an American multinational investment banking firm that engages in global investment banking‚ securities‚ investment management‚ and other financial services primarily with institutional clients. Goldman Sachs was founded in 1869 and is headquartered at 200 West Street in the Lower Manhattan area of New York City. SUBSIDARY COMPANIES LIST: Name | | State or | | | Jurisdiction of | | |
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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Q2 2012 Private equity roundup — China Private equity roundup is a quarterly newsletter on trends and perspectives related to private equity activity in China. Contacts: Robert Partridge Greater China Private Equity and Transaction Advisory Services Leader robert.partridge@hk.ey.com Michael Buxton Asia-Pacific Private Equity Leader michael.buxton@hk.ey.com Jeff Bunder Global Private Equity Leader jeffrey.bunder@ey.com Philip Bass Global Private Equity Markets Leader philip.bass@ey.com Peter
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Private Equity Alert January 2009 Weil News n n n n n n n n The 2009 Edition of Best Lawyers in America named our following partners in the areas of Leveraged Buyouts‚ Private Equity Law or Private Funds Law: Christopher Aidun‚ David Duffell‚ Shukie Grossman‚ David Kreisler‚ Steven Peck‚ Charles Robins‚ Jay Tabor‚ Jeffrey Tabak‚ Doug Warner‚ Glenn West‚ James Westra and Barry Wolf Weil Gotshal advised Lehman Brothers Holdings Inc. in connection with the management buyout of Neuberger
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