Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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products to cosmetics. * Under LNMH’s ownership and opened its first U.S store in New York City in 1998 However‚ this presented a challenge for the company as they had a difficult time to supply the products from other prestigious brands; such as Estee Lauder and Clinique. * The Company banked on rather unknown brands to fill its shelves therefore‚ these relationships grew strong and eventually this fact led to the innovation and creativity of these brands to introduce new lines of products.
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20th century‚ but the distribution and sale of cosmetics is spread among a wide range of different businesses. The worlds largest cosmetic companies are The L ’Oréal Group‚ The Procter & Gamble Company‚ Unilever‚ Shiseido Company‚ Limited and Estée Lauder Companies‚ Inc. The market volume of the cosmetics industry in the US‚ Europe‚ and Japan is about EUR 70B/y‚ according to a 2005 publication. In Germany‚ the cosmetic industry generated EUR 12.6 billion of retail sales in 2008‚ which makes the
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recognition and increase in sales. It focuses on global expansion. Therefore‚ the firm is successful in markets like Africa and Latin America. However‚ the competition is intense. The company ’s top competitors are Procter & Gamble‚ L ’Oreal‚ Estee Lauder‚ and Avon. These competitors represent a major threat for Revlon. They sell their products in international markets and have aggressive strategies to increase revenues. Revlon have struggled with debt in recent years. Its net sales decreased by
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FROM SCIENCE TO BEAUTY L’Oréal’s research facilities in France‚ the USA‚ and Japan bring together more than 3‚000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented‚ creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products‚ product evaluation and claim substantiation are recognised by the international scientific community
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Publishing as Prentice Hall Ch 6 -4 Comprehensive StrategyFormulation Framework Stage 1 - Input Stage EFE Matrix IFE matrix CPM Stage 2 - Matching Stage SWOT SPACE matrix BCG matrix IE Matrix Grand strategy matrix Stage 3 - Decision Stage QSPM Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall Ch 6 -5 Comprehensive StrategyFormulation Framework As shown in the previous PowerPoint‚ strategy formulation techniques can be integrated into a three-stage decision-making
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Kerstin Dunleavy‚ brand manager for Unilever’s Dove line‚ needs to create a marketing plan to roll out the second phase of the successful re-launch and bring it to the next level. Unilever needs to keep a close eye on the competition that may try to imitate Dove’s success by creating similar campaigns and ensure they set themselves apart from these companies. Unilever’s objective is to continue with the success of the first phase of the re-launch of Dove’s Real Beauty Campaign and maintain the
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BRANDS & CULTURE Bikem de Montebello Bhavna Jagwani Claire Elliott Turkey: Sevan Biçakçi • Sevan Bıçakçı is a famed Turkish jeweller of Armenian descent. He is one of the few reknowned jewellers in Turkey and known around the world. “King of rings” has only primary school education • He created his first collection in 2002‚ comprising Byzantine and Ottoman style created by using Grand Bazaar jewellery techniques • Famous clientele include Catherine Zeta Jones‚ Elizabeth Hurley‚ Celine Dion‚
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Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Executive Summary Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Company History ▪ Founded in 1941 by Miles Cahn‚ a leather artisan‚ who began producing women’s handbags; simple in style and resilient to wear and tear. ▪ Even after 40 years of business‚ coach was able to grow at a steady rate by setting prices about 50% lower than most luxurious handbags‚ adding new models and establishing accounts with retailers
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(Animal Testing‚ the International Issue: ) Looks to Die For... By Fiona AL Williams Bentham’s philosophy on animals was: "The question is not can they reason? Nor can they talk? But could they suffer?" The torturing of animals for any reason is absolutely unacceptable but for the ‘benefit’ of our beauty‚ well that’s just stomach-churning. But when picking out your mascara or eyeliner‚ do you even stop to see what kind of makeup you are using? You could be supporting animal cruelty and not even
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