~ IiItlEI Harvard Business School 9-289-049 Rev. August 5.1994 Avon Products‚ Inc. On June 1‚ 1988‚ Hicks B. Waldron‚ chairman and chief executive officer of Avon Products‚ Inc.‚ was reviewing a package of proposals that he and his financial advisors were to present to the Avon board of directors for final approval the following day. These proposals included (1) a public announcement that Avon would explore plans to divest two of its businesses‚ probably at a considerable book loss;
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5. FAIRNESS. Ethical executives strive to be fair and just in all dealings. They do not exercise power arbitrarily nor do they use overreaching or indecent means to gain or maintain any advantage nor take undue advantage of another’s mistakes or difficulties. Ethical executives manifest a commitment to justice‚ the equal treatment of individuals‚ tolerance for and acceptance of diversity. They are open-minded; willing to admit they are wrong and‚ where appropriate‚ change their positions and
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What is a Product? In marketing‚ the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings that fall into one of the following categories: * Goods – Something is considered a good if it is a tangible item. That is‚ it is something that is felt‚ tasted‚ heard‚ smelled or seen. For example‚ bicycles‚ cellphones‚ and donuts are all examples of tangible goods
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Learning Objectives After studying this module you should be able to: Understand the importance of ethics Know the history of ethics in accounting Incorporate ethics into your decision process Know ethical standards for accounting professionals Understand ethical implications of the U.S. transition to IFRS Appreciate lessons learned from recent business scandals SECTION 1 — THE IMPORTANCE OF ETHICS Ethics is an important part of your accounting education and it will play an increasingly important
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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PUBLIC ADMINISTRATION Structure 21.0 21.1 21.2 21.3 21.4 21.5 21.6 21.7 21.8 21.9 Learning Outcome Introduction Ethics: Meaning and Relevance Evolution of Ethical Concerns in Administration Context of Ethics and its Significance for Public Administration Issue of Ethics: Foci and Concerns Pertinence of a Code of Administrative Ethics Nature of Work Ethics Towards New Dimensions of Ethics Obstacles to Ethical Accountability 21.10 Future Perspective 21.11 Conclusion 21.12 Key Concepts 21.13 References
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to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development‚ product line‚ product-mix‚ product branding or identification‚ product style‚ product positioning and production packaging. It includes product diversification. PRODUCT POLICY
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Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division‚ both offer furniture in different sectors. Indeed‚ Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling high-‐end
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New Product Paper Principles of Marketing Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle‚ car or truck that uses water and
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Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not. When you buy a car‚ is the product more complex than you first thought? In order to actively explore the nature of a product further‚ lets consider it as three different products - the COREproduct‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the ’Three
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