Table of Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy 10 Pricing Strategy 11 Place Strategy 11 Promotion
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BSB111 – Business Law and Ethics Semester 1 2010 ETHICS CASE STUDY QBank offered Jen a substantial amount of money for the premises of her florist shop. However‚ this will all come at the cost of her two employees Diane and Helen losing their jobs in the shop. Therefore‚ it seems Jen faces an ethical dilemma‚ particularly because she promised her employees that she would keep them on. By looking at key relevant ethical theories a decision can be made that best suits Jens situation. Egoism
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible outlet
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3 Industrial Selling Environment 3 Exogenous Variables: 3 Endogenous variables: 3 FOUNDATIONS OF PERSONAL SELLING: AN ORGANIZATION CUSTOMER FOCUS: 5 Promotion and role of personal selling: 7 Personal selling: the conceptual framework: 9 Stages of the selling process 9 Personal selling and Competition: 12 Scene 1: NEW FIRM‚ NEW PRODUCT LINE/MIX 13 Scene 2: NEW UNKNOWN FIRM AND OLD‚ ESTABLISHED PRODUCT CONCEPT 14 Scene 3: OLD FIRM‚ NEW PRODUCT-SERVICE 14 Scene 4: OLD FIRM‚ OLD PRODUCT/SERVICE 14 SALES
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Ethics essay – Kantian ethics a.) Explain Kant’s concept of duty Immanuel Kant was a German philosopher who was concerned with producing an ethical theory that was logical and absolute‚ and did not change depending on the situation‚ countering the views of John Locke and other empiricists of the time. His ethics are based on duty‚ rather than looking at the end product of an action. He thought that his theory was so important that it could be rivalled with the Copernican revolution‚ in that it would
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Product launch plan 245 0 Google +1 1 0 As discussed in the article‚ Determining the product release‚ it is important to differentiate between the release of the product (technical release) and the actual launch of the product to market. You must complete several activities to ensure that your product is ready to launch and purchase. Most of these functions are business-related‚ not technical. Launch timing Engage in launch activities in parallel with the technical delivery of your
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* MARKET VALUE 1. Understand that the first component of value is "utility." It means that whatever you are delivering to your customer has to be fit for the purpose the customer will give to it. In essence‚ for any goods or service you deliver to a customer‚ having utility means that the customer can enhance the performance of their own assets‚ or remove some sort of constraint that prevents them from receiving more values from their assets * If it is a car wash‚ the car has to end up
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What Is Ethics? Ethics is the part of philosophy that deals with good and evil. Ethics tries to answer questions like: • What actions are good? What actions are evil? • How can we tell the difference? • Are good and evil the same for everyone? • How should we make hard decisions that might help or hurt other people? The Four main studies of ethics are; • Meta-ethics‚ about the theoretical meaning of moral propositions and ethical opinions; • Normative ethics‚ an abstract set of principles
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1. What is ethics? Ethics‚ also known as moral philosophy‚ is a branch of philosophy that involves systematizing‚ defending and recommending concepts of right and wrong conduct.[1] The term comes from the Greek word ethos‚ which means "character". 2. What is business ethics? Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It
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What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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