Ester Appelgren CONVERGENCE AND DIVERGENCE IN MEDIA: DIFFERENT PERSPECTIVES ESTER APPELGREN Media Technology and Graphic Arts‚ NADA‚ The Royal Institute of Technology (KTH)‚ Lindstedtsvägen 5‚ 100 44 Stockholm‚ Sweden ester@kth.se A current issue in the media industry is coping with the effects of convergence. The concept of convergence is frequently used both in the academic field and within the media industry to denote the ongoing restructuring of media companies as well as to describe
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B04 Wong Lap Jack A0126596U Convergence or Coincidence??? Evolutionary convergence is the process by which unrelated or distantly related organisms of different lineages evolve similar smorphology‚ organs‚ and adaptations‚ but that were not present in the last common ancestor of those groups. Evolutionary convergence involving unrelated organisms living in similar environments but in different places or even in different environments. Similar or different environments have several challenges
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Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke‚ coke zero‚ coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development‚ it really targets more female consumers than male. Specifically‚ women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period‚ Coca-Cola Company introduced a sweeter version of Diet
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the companies to be apparent to others. Marketing communication in fact cover many aspects as it expose the products as well which can be seen by the public. Pepsi seems stronger in all of the contributed parts than Coke. Pepsi has more brands than Coke and cover higher media than Coke. Pepsi Cola advertise with almost all of the brands while Coca Cola
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Consumer Preference for Coffee Product Attributes in PPALMA‚ North Cotabato‚ Philippines Author: Michelle Ragocos-Ortez College of Business and Accountancy‚ Southern Christian College‚ Quezon Avenue Poblacion 5‚ Midsayap‚ North Cotabato‚ 9410 Philippines Email: mish_ragocos@yahoo.com Tel: +63 929-187-2390 Co-Author: Ms. Mary Pleasant Natural Resource and Environment Management‚ 1910 East West Road‚ Sherman Lab 101‚ University of Hawaii‚ Honolulu‚ HI 96822‚ USA Email:myounkin@hawaii
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Benetton Group: Evolution of Communication Strategy This case was written by Senthil Ganesan with the help of Vamsi Krihna Thota‚ ICRAI Knowledge Center. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. ______________________________________________________________________________ © 2003
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Convergence: the oldest media forms‚ on the newest media channels. Models of mass communication 1) Linear model: Sender-message-mass media channel-(gatekeepers)-receivers. 2) Cultural approach: Individual cultural component‚ selective exposure‚ storytelling Four values of the modern period: 1) Working efficiently 2) Celebrating the individual 3) Believing in a rational order 4) Rejecting tradition/embracing progress Useful writing techniques: Effective communication
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AbstractThis essay tracks broadcast television from its beginnings to the digital age of convergence. After taking over radio’s popularity‚ television went through many shapes and forms over the decades to come. Interactive television and the inclusion of the audience brought a whole new aspect to broadcast television. The format that includes amateur programming has lead to many new advances in the world of convergence and network programming. This has paved the way for the digital age‚ where the viewer
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Alliance Formation A typical strategic alliance formation process involves these steps: * Strategy Development: Strategy development involves studying the alliance’s feasibility‚ objectives and rationale‚ focusing on the major issues and challenges and development of resource strategies for production‚ technology‚ and people. It requires aligning alliance objectives with the overall corporate strategy. * Partner Assessment: Partner assessment
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QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new
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