Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Correlation of Fast Food Culture and the High Rate of Teenage Obesity Nowadays‚ food is easily accessible in the United States. All we have to do to obtain food is open the refrigerator‚ go to the supermarket‚ or stop at drive- through (Schlosser and Wilson 208)‚ Fast food even became a trend replacing regular food since decades ago. Every time when we stand in front of a fast food shop‚ the typical smiling face of a cartoon like Ronald McDonald always warms our heart. The golden-fried chip‚ big
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There are fast-food restaurant advertisements on almost every street corner‚ trying to grab attention by billboards‚ commercials‚ sign spinning‚ and more. In the book Fast Food Nation by Eric Schlosser he begins to describe how the first two major individuals invented their now multibillion dollar companies which who were Carl Karcher and the McDonald’s brothers. First with Carl N. Karcher‚ who is the founder of what is now called Carl’s Jr. He was born in 1917 near Upper Sandusky‚ Ohio‚ where he
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the government should shut down the fast food industry. If the people of America want their eating habits to be unhealthy and don’t care about the consequences then let them go for it. Also if the government does shut down the fast food industry then he is shutting down so much jobs and job opportunities like a fry cook‚ a cashier‚ a drive-thru talker‚ a doctor and so many more (not really) job opportunities. And if the people of America don’t know that the food they eat kills them then the government
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Dark Side of Fast Food Eric Schlosser is a journalist that is renown for his investigative journalism‚ all of his investigative pieces are deeply informative and marvelously readable. From our core reading‚ “ Fast Food Nation: Why The Fries Taste Good‚” he carries out a very detailed investigation and tries to unfold the secret of the fries. In the same way‚ in his book‚ “Chew on this: Everything You Don’t Want To Know About Fast Food‚” he uses descriptions that are so precise and concise to carry
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Fast Food Nation by Eric Schlosser explains the historical growth of fast food chain and how they succeeded in dominating the industry for decades nows. Schlosser talk about many netriouse techniques use to lure children and other simple minded american to be addicted to fast food‚ like a drug. He uses success stories of how near world war two there are many misgiving of food shortages and how fast food industry started to boom in that decade due to their convenience. Furthermore‚ the author elaborate
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is there‚ easily filling the new open position. Complaints don’t help either‚ as found by Gail Eisnitz‚ also cited in Reprt:Line Speed‚ Injuries Increase for Slaughterhouse Workers‚ “Slaughterhouse workers talk of a production system that moves to fast…despite numerous complaints to management—as
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improvements at any age. Quality foods make a difference when they are young‚ and their brains are growing most rapidly. It also makes a huge difference for teens‚ whose brains are restructuring for adult life. (Greene 6). In addition to this people also think
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FA Research Paper Topic: Fast Food 1. Why is fast food bad for you? 2. What are the effects of eating fast food? 3. What are some successful fast food industries and there business strategies? Introduction It seems harmless‚ satisfies your hunger‚ and is cheap‚ but really is egregiously unhealthy. The fast food industry is very smart; they have many sly business strategies to make money. They target children and students and make millions of dollars in profit. Each and every day
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COMPETITION ANALYSIS Of MC DONALDS By Nihit Agarwal "Billions served." indeed. McDonald’s is the world’s #1 fast-food company by sales‚ with more than 30‚000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today‚ “McDonald’s operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people.” In terms of countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation
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