Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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controlled‚ not the guns which they share with millions of law-abiding citizens. II. Gun control supporters claim that gun control lowers crime rate. A. Gun control does nothing to reduce crime. B. West Virginia stands as an example of the inaccurate thinking of gun control advocates. III. Gun control advocates believe that gun control has no effect on the law-abiding citizens. A. Gun control takes recreational firearms from law-abiding citizens. B. Gun
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efficient and strong value chain has allowed the company to expand globally with a strong presence in 102 countries. Furthermore‚ Apple has joined in the process of reintermediation‚ adding an online store and more resellers into its distribution channel in order to reach more consumers and to boost its sales and profits (Kevin L. Webb‚ 2001). Fueled by globalization and opportunities presented in the emerging Asian markets‚ Apple recognises the need to enter into these
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Internet as an Insurance Distribution Channel- An Empirical Study Jaya Nema Sr.Faculty‚ LNCT-MER‚Indore Introduction After the liberalization of Indian economy various reforms has been made in the insurance sector which has finally opened the gate of this industry for private sector companies. This has brought changes not only in the design of the products available in the market but also the manner in which they are marketed. There is
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essay about the social context of communication and how cultural influences shape how people communicate with each other In today’s 21st Century society through our day-to-day lives we encounter many different people from many different cultural backgrounds. It is almost inevitable that we will have to communicate with at least one other person on any given day. Whether this is at work‚ at school‚ while out shopping‚ or even when talking on the telephone‚ communication is vital in order to ensure that
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Running Head: MANAGING THE CHANNEL AND THE SALES FORCE Title: Name: Course name: Course number: Instructor: Date: Kraft Foods Incorporation is the second largest food company in the world. Starbucks are global consumer products group that tries to broaden the Starbucks experience to consumers outside retail stores (Vickers‚ 2005). In 1998 Starbucks signed an agreement with Kraft foods to assist in selling Starbucks products in groceries across the United States of America
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internal communication plays a significant role in the success of any business. Without a proper channel of communication within the organization‚ the company will face various operational problems like decrease in sales‚ increases the turnover rate of employees and unsatisfied customers like SHDE holding is facing now. Therefore it is important to understand the need of internal communication‚ the barriers affecting it and steps required to improvise the written and oral communication in the organization
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Input control There are different actions needed before the execution of the marketing plan. Financially‚ more funds are needed for advertising MIXY to increase awareness‚ new product development‚ and better colors for the packaging. MIXY is not advertised and it needs to be in a larger product line to compete better. Also‚ as the packaging is made by the same supplier as CL‚ it should differ to be easily recognized. More expenditure is also needed for the R&D as the company is strong in
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One example of a Care Value Base implemented in a GP surgery is Effective communication. Effective communication is verbal speech or other methods of communicating information that get a point across. When an individual may need other ways other than verbal communication ‚a GP must respect this care value as it is their responsibility to cater for what an individual may need. Effective Communication is upheld in a GP surgery for many reasons such as a person may require a hearing aid and might not
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Demonstrative Communication Paper BCOM/275 Demonstrative Communication Paper “Demonstrative communication includes nonverbal and unwritten communication and involves such things as facial expressions‚ tone of voice‚ and body language.” (University of Phoenix‚ 2011‚ Course Syllabus) Demonstrative communication supplements verbal communication in many ways. For example‚ when a salesman dresses smartly‚ and presents a friendly attitude he is saying I’m trustworthy and am offering a great deal
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