MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany‚ by two brothers‚ and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. At that time all of the German athletic team was outfitted by the company. In November of 2005 PUMA announced that it will sponsor 8 countries in the 2006 World Soccer Championship. One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over
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ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11 CONCLUSION 12 BIBLYOGRAPHY 13 ABOUT PUMA Puma is a
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Strategy PUMA’s goal is to be “The Most Desirable Sportlifestyle Company”. Along its charted course PUMA makes use of the opportunities offered by the sportlifestyle market to strengthen its position in all categories and regions as one of the few multi-category brands. Selected categories and divisions are being developed with a view to achieving permanent value increases through unique brand positioning. PUMA is a sportlifestyle brand where product categories originate in Sport before being continued
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Puma Women Lifestyle Shoes Creative Strategy Chart ------------------------------------------------- ------------------------------------------------- Target------------------------------------------------- ------------------------------------------------- Demographic-------------------------------------------------
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Pumas Response to the potential threats imposed by its competitors was to target untapped markets in the form of producing products that address people’s lifestyle. In doing so it positioned itself as an athletics company that produces high quality products with an edge‚ whether that edge is how trendy it is in terms of colors & design or how appropriate it is to a person’s lifestyle. And it emphasizes this by teaming up with designers‚ sports icons and trendy car manufacturers. Puma tries
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Nike vs Puma Easily the biggest grudge match in Germany this month will not be between two of the countries competing‚ but between homegrown Adidas and‚ of course‚ American arch-rivals Nike. The business media is already hot on the Stripes versus the Swoosh‚ with the German brand reportedly splashing out double Nike’s estimated £60m World Cup marketing spend. But what about the shirts themselves? Which ones would you want to play in‚ and which should be left on the backs of the die-hards down the
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INTRODUCTION Company Mission Statement: "We fulfill dreams through the experience of motorcycling‚ by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments" Company Vision Statement: "Harley-Davidson is n action-oriented‚ international company‚ a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers‚ suppliers‚ employees‚ shareholders‚ government
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Government of Western Australia Public Sector Commission LEArnInG froM LEAvInG A guide to Exit Interviews for the Western Australian Public Sector. Copyright © 2009 by the Public Sector Commission The Commission has no objection to this document being copied‚ in whole or in part‚ provided there is due acknowledgement of any material quoted from this document. Copies of this document are available in alternative formats upon request. Public Sector Commission 197 St Georges Terrace‚ Perth WA
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reasons. To understand the factors that compelled an employee to end its relationship with the organization is an integral part of the employment ending process. The organization should use the exit interview as an effective tool to develop and implement the strategies for meaningful staff retention. The exit interview provides the organization an opportunity to ’make peace’ with a disgruntled employee; otherwise‚ the employee leave with the vengeful intentions which could lead to negative publicity
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EXIT BARRIERS Exit barriers are economic‚ strategic‚ and emotional factors that pre- vent companies from leaving an industry.9If exit barriers are high‚ companies be- come locked into an unprofitable industry where overall demand is static or declin- ing. The result is often excess production capacity‚ which leads to even more intense rivalry and price competition as companies cut prices in the attempt to obtain the customer orders needed to use their idle capacity and cover their fixed costs
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