ENTREPRENEURSHIP AND INNOVATION INSTRUCTOR: Jose Lejarraga Case Report: Birth of the Swatch Prepared By: Sachin Agarwala 1. Why was Swatch successful? In what ways was Swatch different from any other watch the industry had ever seen? A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing‚ branding and marketing‚ and designing side. Manufacturing: Hayek wanted complete
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“The Birth of Swatch” 1) Why was the Swatch so successful? In what way was this watch different from others in the industry? Before Swatch started‚ Nicolas Hayek said “ Why cant we design a striking low cost‚ high quality watch and build it in Switzerland” just by reading this statement we can come to the conclusion that this was a new innovative idea‚ so what separates swatch from the rest of the other watch producers? * High quality * Build in Switzerland * Very low cost Why
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INTERNATIONAL BUSINESS SCHOOL CASE STUDY SWATCH AND THE GLOBAL WATCH INDUSTRY International Strategic Management 1st year master’s degree student: Inarkaeva Lamara Supervisor: Ekaterina Makhnovskaya Moscow 10.12.2014 Key strategic issue The Swatch Group is the world’s leading manufacturer of watches with 14 per cent share of the world market‚ which was the first Swiss company started to compete in a low price segment. In 1998 Swatch increased its net profit by 7.5 percent. However
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Swatch Revolutionises Watch Manufacture Answer 1. What do you think has been the contribution of the marketing function‚ the product design function and the operations function to the success of Swatch? Swatch is a good example of the way three sets of competitive abilities in a company relate to each other. The three key contributions to Swatch’s success (or the three important micro operations) are • the way they have developed their products and services. • the way they have positioned
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1. What changes in the production and marketing of watches led to Swatch? Before 1950s - “home-made” effect Starting from 1950s watches were considered as very precious goods that only few people could afford. The production of watches was a craft that required accurate skills and mastery of jewels making techniques. Watches were considered as a luxury good as well as a “financial investment”. People spent a lot on them‚ had great care of them and used to hand them down from generation to generation
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THE BIRTH OF SWATCH Summary by Stefan Jonathan Susanto – MM 2015 Ten years ago‚ bankers and suppliers thought the idea of the Swatch team were crazy and would ruin the industry. The people on Swatch team wanted to design a striking‚ low-cost‚ high-quality watch and built it in Switzerland. The team overcome the resistance and in 1993 Swatch was the best-selling watch in the history. Prior to 1950‚ watchmaking required the skills of a master jewelry maker and micromechanical engineer. Watches were
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1) Why was the Swatch so successful? In what way was this watch different from others in the industry? The first main reason why Swatch managed to gained so much popularity in the watch industry is because they managed to cut costs. Heyek had started a low-end product initiative and was fully committed to vertical integration‚ that is‚ he intended to build and assemble the low-price quartz watches entirely in Switzerland. This‚ along with the decision to encase the watch with cheap plastic‚ helped
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This paper is free of punctuation errors. Jean-Paul Sartre’s play No Exit is a symbolic definition of Sartrean existentialism that entails characters pretending to be something they are not through themes “self-deception” and “bad faith‚” which satisfies Sartre’s “philosophical argument.” The play also support Sartre’s doctrine‚ “existence precedes essence‚” through the plays central themes of freedom and responsibility. No Exit consists of characters that are either existential cowards or existential
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Within this particular interactive oral‚ the idea of whether the hell in No Exit is represented or disregarded as a theological Christian hell was presented upon us. Throughout time‚ the Christian hell has been depicted as a fiery‚ unforgiving place‚ as shown in the bible verses‚ Matthew 13:49b-50‚ “The angles will come and separate the wicked from the righteous and throw them into the blazing furnace‚ where there will be weeping and gnashing teeth” and Revelation 19:20b‚ “The two of them were thrown
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Jean-Paul Sartre’s thought of existentialism is that everyone is completely free to make there own decisions and completely responsibilities for the actions that come from those free choices. In his play No Exit the character Garcin is in “bad faith” according to Sartre for three things he does. Garcin’s first example of displaying bad faith comes with what he does to his wife. He’s not condemned for treating her badly or being and adulterer‚ but instead his bad faith comes not from his actions
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