Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Marketing involves building and managing profitable exchange relationships with customers. The role of marketing is to understand consumers‚ create value‚ and build strong customer relationships. All of these steps form the basis for the fourth step‚ building profitable customer relationships and create customer delight. In the final step‚
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Jet Star Airline: The Jetstar Group is a network of value based carriers providing all day every day low fares across Australia‚ New Zealand and the Asia Pacific region. We’d like to give you the chance to get to know us a little better by reading about our impressive fleet. You can also find out more about career opportunities within Jetstar‚ including our exciting Pilot Cadet Program. Jetstar Jetstar’s mission is to offer all day‚ every day low fares to enable more people to fly to more places
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little shopping effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____
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Explain the concept of Dukkha Dukkha is the first of the three marks of existence and the first of the four noble truths. Dukkha is an extremely hard word to translate‚ and its meaning can vary between suffering‚ dissatisfaction and imperfection‚ it is most often translated as suffering. In his first sermon in the Deer Park‚ Siddhartha Gautama tells us what dukkha means. “This is dukkha: birth is painful‚ aging is painful‚ sickness is painful‚ death is painful‚ encountering what is not dear is
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1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better
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Explain the concept of ‘models’ and discuss the various types of models. Use appropriate examples. A model is a pattern‚ plan‚ representation‚ or description designed to show the structure or workings of an object‚ system‚ or concept. A model can come in many shapes‚ sizes‚ and styles. It is important to emphasize that a model is not the real world but merely a human construct to help us better understand real world systems. In general all models have an information input‚ an information processor
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Theorist of development: A. Cognitive (Piaget) Cognitive theories of development look at how thought processes and mental operations influence growth and change. Cognitive theory is looking at the development of a person ’s thought processes. It also looks at how these thought processes influence how we understand and interact with the world. One theorist and cognitive thinker was Jean Piaget‚ who gave an idea about how we think about child development. This is that children think differently than
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but in this article the term "consumerism" refers to the sense first used in 1960‚ "emphasis on or preoccupation with the acquisition of consumer goods" (Oxford English Dictionary). THE CONSUMERISM MOVEMENT AS THE CATALYST FOR THE SOCIETAL MARKETING CONCEPT The latest consumerism movement is a cause that has been accumulating momentum for over 30 years in the U.S.‚ and its disciples assert that all consumers have an inherent right to products which are: safe in use (and even misuse)‚ effective
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Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb‚ 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction
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Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a
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