ORGANIZATION STUDY OF VENTURE LIGHTING INDIA LTD Report Submitted to MAHATMA GANDHI UNIVERSITY‚ KOTTAYAM In partial fulfillment of the requirement for the award Of MASTERS DEGREE IN BUSINESS ADMINISTRATION (2008 – 10) By NIBU JOHN THOMAS Register No -551 RAJAGIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY‚ KOCHI – 682 039 EVALUATION OF TRAINING DECLARATION I‚ Nibu John Thomas‚ Student of Rajagiri School of Management‚ Kochi‚ hereby declare that the organizational internship
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Evolution of Advertising | | | | | Amrit Keyal | | | Introduction The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg’s invention of the moveable-type printing press in 1450 that resulted in the mass production of posters and circulars. The first advertisement printed in English was a handbill printed in 1472. It was primarily
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different departments of their business in different area of the world. For an organisation not to have an accurate budgeting is like working without any plan because budget take an important role in the day to day running of a business and also most importantly the future. Budget is important for the following reason * Planning of annual operation * Coordinating the activities of various part of organisation and ensuring that the parts are in harmony with other * Communicating plan to
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Health Promotion What is health promotion? Health promotion is helping people to take control over their own health which will help to improve their wellbeing. Health promotion also addresses the major health challenges faced by developing and developed countries‚ including communicable and non-communicable diseases and issues related to human health and development. Health promotion is not something that is done on or to people; it is done by‚ with and for people either as individuals or as groups
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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples‚ Coupons
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as an innovative company‚ known for creating a new product just as the popularity of one of the industry’s old standbys was fading‚ i.e.‚ replacing yo-yo’s with water guns. In two decades‚ it had become an established maker of plastics for the toy industry. Bosco had grown from a dozen employees to four hundred‚ and its rules had grown haphazardly with it. Thompson’s predecessor‚ Wilhelm K. Blatz‚ had found the company’s procedures chaotic and had instituted a uniform set of rules for all employees
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listen it or watch it every where. But‚ have we ever tried to get the message in detail‚ or just treat it as a video or something that meaningless to us. In the followings‚ I will discuss the communication process in the advertisement‚ trying to explain what the key message(s) the sender try to convey to the receivers and the whole communication process in both angles of advertiser and receivers‚ with reference to Berlo’s Communication Process. The advertisement I choosed is "HSBC Lemonade Hong
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4 19.5 19.6 19.7 19.8 19.9 TRANSFER‚ PROMOTION AND REWARD POIJCIES Objectives Introduction Need for a Transfer Policy Types of Transfer Promotions and Promotion Policy Reward Policies and Processes Vehicles for Rewards Need for Continual Retraining on Transfers or Promotions Let Us Sum Up Clues to Answers ( 19.0 OBJECTIVES After going through this Unit you should be able to understand the: purpose of and reasons behind transfers and promotions‚ changes in organisational structure necessitating
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profitable one. If you do like cleaning‚ I would like suggest you to buy a cleaning franchise that allows you do this. The cleaning industry in Australia is worth around $2 billion a year at this period‚ which accounts for one of the fastest growing sectors in the Australian economy. In an article published in TheAge.com.au‚ Five franchises under $100k‚ two industry experts assessed five low-cost franchises and explained what potential franchises can expect for $100‚000. Cleaning franchise is one
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Chapter 17: A- The role of promotion in marketing: 1- Promotion and imperfect competition: In economic terms‚ the role of promotion is to change the location and shape of the demand curve for a company’s product. Promotion is intended to make a product more attractive to prospective buyers. Through promotion a company strives to increase its product’s sales volume at any given price. That is the firm seeks to change its demand elasticity for its product. The goal is to make the demand
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