top management. According to Allen‚ “Centralization” is the systematic and consistent reservation of authority at central points in the organization. The implication of centralization can be :- 1. Reservation of decision making power at top level. 2. Reservation of operating authority with the middle level managers. 3. Reservation of operation at lower level at the directions of the top level. Under centralization‚ the important and key decisions are taken by the top management and the
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2/22/2013 The Value Chain Strategic Management • Value Chain – Value chain is a convenient way of looking at the firm’s activities Introducing Strategy Management – The functional activities within the firm that create value in the goods and services produced (Basic Concepts of Strategic Management) Lecture 3 21.2.2013 – Value chain: all the activities that a firm uses to design‚ produce‚ market‚ deliver‚ and support its product Dr. Kayhan Tajeddini Associate Professor
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Discuss Nike’s new product portfolio and strategic brand management strategies. Indicate any recommended changes. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes
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Ques 1:- “Strategy” and “Strategic Planning” is something that is done once a year which results in a report. Others think it is market position‚ operational effectiveness or an idea or business model. Strategy is choosing to perform different activities that can be preserved and that will provide a sustainable competitive advantage. It is a mental exercise. It is a way of thinking about the world and approaching business. Strategic planning is a process to produce innovative and creative ideas
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chapter 1 Fundamentals of Strategic Management 1 chapter 1 Fundamentals of Strategic Management W hat do Circuit City‚ Washington Mutual‚ Saab‚ Blockbuster‚ and Borders have in common? All of these recognized companies filed for bankruptcy during the past several years. While the situation surrounding each firm is different‚ all of them failed to meet various strategic challenges. Put another way‚ organizations typically do not succeed or fail randomly. Some plan‚ prepare‚ and
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Strategic Management Fred R David (1997) states that strategic management can be defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable the organisation to achieve its objectives. νAs the definition suggests‚ strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development and computer information systems to achieve organizational success νStrategic management is a
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FACULTY OF OUM BUSINESS SCHOOL MAY 2014 BBPP1103 PRINCIPLES OF MANAGEMENT MATRICULATION NO : 890223075366001 IDENTITY CARD NO. : 890223075366 TELEPHONE NO. : 0124548042 E-MAIL : eshas@oum.edu.my LEARNING CENTRE : PENANG table of contents page 1.0 introduction 2 2.0 ARTICLE 1 4 3.0 ARTICLE 2 7 4.0 ARTICLE 3 10 5.0 CONCLUSION 12 6.0 ATTACHMENT 13
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consumers individuals & households who buy goods and services for personal consumption. Prof. P.V. Balakrishnan All these consumers make up the consumer market. The central question for marketers is: “How do consumers respond to various marketing efforts the company might use?” 1 CB-2 Value of Customers 1. Lifetime Customer Value Transaction basis a) b) 1. Views each individual interaction as unique Calculate value of transaction Focuses firms’ efforts on retaining
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B-SCHOOL AN NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : MBA 3rd Semester SUBJECT: STRATEGIC MANAGEMENT CASE STUDY : 1 The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer‚ its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global speciality chemical
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Management Principles 1.1 Dell’s initial mistake was moving away from being customer-service orientated‚ to focusing on generating more profit by cutting costs. They did not consider the impact this move would have on their customers and their market share. It produced negative results. The Internal Environment was affected in the following ways: Insufficient skills or training in the call centre‚ resulted in slower turn-around time to resolve or react to customer queries. The uncertain
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