Marketing Management Psychological Pricing Rodrigo Fernández-Romero. 20th March 2010. Psychological Pricing Many sellers believe that prices should end in an odd number (9‚99€) instead of 10€ as price. Why?. • • • Because consumers have the tendency of ignoring the last digits instead of doing the rounding. Although actually seeing the cents‚ they may subconsciously ignore them. Some suggest that this effect may be enhanced when the cents are printed smaller (for example‚ €19.99)
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Psychological egoism claims that people do only act in their self-interest. Ethical egoism is the normative ethical stance that people ought to do what is in their self-interest. Although similar‚ the two beliefs are not compatible because ethical egoism‚ in order to be significant‚ must claim that people can be altruistic; otherwise it would make no sense to say that people should be selfish. Neither philosophy is very good‚ though. Both have very big problems. A major problem with psychological
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tourism‚ together with the social and economic characteristics of tourist‚ but not to answer the question "why‚" the most interesting question of all tourist behaviour." (Fodness 1994‚ p. 556) While motivation is only one of many variables in explaining tourist behaviour‚ it is nonetheless a very critical one‚ as it constitutes the driving force behind all behaviour (Fodness 1994). Motivation sets the stage for forming people’s goals (Mansfeld 2000) and is reflected in both travel choice and behaviour;
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Theoretical Approaches to Development and Learning Assessment Reports 1‚ 2 and 3 Karen Lindsay Psychosocial Theories of Erik Erikson Erik Erikson was born in Frankfurt‚ Germany in 1902. His association with Psychology began when he met one of our most renowned theorist’s daughters‚ Anna Freud‚ daughter of Sigmund. He was an artist and teacher who through persuasion from Anna went on to study child psychoanalysis at the Vienna Psychoanalytic Institute. He continued his studies in the United States
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The top three criteria for determining psychological disorders are deviance‚ maladaptive behavior‚ and personal distress. How one defines normal depends on the society one lives in. Although every Culture has ideals of what they consider normal behavior‚ these ideals vary from one Culture to another . When someone deviates from their respective cultures ideal of normal ‚ They may be labeled mentally ill. The book gives the example of transvestic fetishism‚ where A man
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Design of a Psychological Experiment Psyc 100 (0110-0129) Fall‚ 1996 Dr. Sternheim Report #1 (10 points) Problem: Suppose you are a psychologist who is interested in the effects of caffeine on the eye-hand coordination of students enrolled at UMCP. Design an experiment to test the hypothesis that caffeine enhances a student’s ability to hit a baseball. Describe your experiment by answering the following questions: 1) What are the independent and dependent variables? The independent variable
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PERSON-centred approaches in health and social care A.C 1.1 Define person-centred values Person centred values means the people whom we support are able to be involved and included in every aspect of their care and support. For example: Their needs Assessements Care delivery and Support planning Person-centred values include: individuality‚ right‚ choice‚ privacy‚ independence‚ dignity‚ respect and partnership. So basically person centred approaches‚ policies and procedures and care practices should put
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One theory that could explain Shawn’s behavior could be the attachment theory. Growing up everyone thought they had a great family but no one knew his mother was an alcoholic. Shawn most likely did not form an attachment to his mom which caused him to lack trust and respect for others- particularly his father. Another way to look at Shawn would be through the anti-social personality theory. Shawn shows absolutely no remorse for what he did to his father or to his roommate. Additionally‚ he continuously
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Psychological Perspectives M2 D1. Unit 8 This assignment is an addition to my P2 and P3 which was a PowerPoint and I discussion I took part in about psychological perspectives. Throughout this assignment I am going to compare and discuss two psychological approaches. There are many similarities and differences between all of the psychological approaches‚ however the two approaches I’m choosing to compare and evaluate are the humanistic approach and the cognitive approach. The humanistic approach
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P2 – Present complex internal business information using three different methods appropriate to user’s needs. This shows Tesco’s shares from the 1st of February 2010 to the 1st of February 2011. It shows share prices rise in the first couple months of 2010 and reached their highest‚ it then decreases very fast over the next few months as it went from 435 pence to 380 pence. It is now currently at 405 pence. | Date | Open | High | Low | close | Avg Vol | Adj Close* | 1 Feb 2011 | 404.05
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