marketing and major logistics objectives. Although marketing and logistics can be classified as two totally different subjects in the University‚ there are a lot of similarities‚ and undoubtedly‚ some critical differences. In this article‚ I will begin by discussing the similarities and differences between major marketing and logistics objectives‚ followed by some other discussion on warehousing and inventory management issues. First of all‚ one of the major objectives of both logistics and marketing
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changed greatly since the 1960s and 1970s‚ when there existed a virtual consensus among Western experts that rapid population growth in the developing world represented a serious global crisis. One of the primary causes of environmental degradation in a country could be attributed to rapid growth of population‚ which adversely affects the natural resources and environment. The uprising population and the environmental deterioration face the challenge of sustainable development. The existence or the absence
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Reverse logistics and the return portion of the supply chain is often an overlooked and mismanaged process. Companies tend to focus their efforts on the forward portion of supply chain management‚ while failing to take advantage of the many opportunities that reverse logistics presents (Benton‚ 2007). What these companies do not realize is that the effective management of reverse logistics has the potential to make them more profitable‚ and to add value to many other parts of their supply chain
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A.I.L.S Project D.H.L Logistics Vinith perla 0901AEET012 Company profile : DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. Deutsche Post is the world’s largest logistics company operating in all four corners of the globe. DHL is a world market leader in sea and air mail. Originally founded in 1969 to deliver documents between San Francisco and Honolulu‚ the company expanded its service
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ANTICIPATORY LOGISTICS IN THE CORPORATE WORLD What is anticipatory logistics? It’s a system made of information which anticipates the requirement of customers needs so suppliers can provide adequate service production to meet their needs. Anticipatory logistics is part of the supply chain management which is how things get from the manufacturer to the customer‚ but it also is the raw materials that are needed in manufacturing. The U.S. Army uses Anticipatory logistics in their supply chain
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Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was
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Relief Logistics What is it? The basic task of a logistics system is to deliver the appropriate supplies‚ in good condition‚ in the quantities required‚ and at the places and time they are needed. In reality‚ relief logistics is a systems exercise‚ which involves a performance that is coordinated and integrated from wide group of specialists. Much of this activity‚ particularly the work of the control and support staff‚ is hardly visible to the outsider. Mainly relief logistics is concerned
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LOGISTICS CYCLE Therefore the emphasis is on designing the logistics management information system and inventory management activities‚ rather than central-level activities such as quantification and procurement. However‚ as the logistics cycle demonstrates‚ all these functions are interrelated and so when the logistics system is designed‚ these other activities must be considered‚ such as ensuring that the data required for quantification are collected and that quality monitoring is incorporated
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Logistics is the management of the flow of resources between the point of origin and the point of consumption in order to meet some requirements‚ for example‚ of customers or corporations. The resources managed in logistics can include physical items‚ such as food‚ materials‚ equipment‚ liquids‚ and staff‚ as well as abstract items‚ such as time‚ information‚ particles‚ and energy. The logistics of physical items usually involves the integration of information flow‚ material handling‚ production
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Logistic planning and management largely focus on lowering the cost associated with producing and distributing products under a variety of constraints. Logistics can be meant in different aspects of terms. In the perspective of Customer‚ the definition is getting the right product‚ to the right customer‚ in the right quantity‚ in the right condition‚ at the right place‚ at the right time and at the right cost. In the perspective of utility and value‚ the definition is providing the time and place
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